An exploration of the new California Consumer Privacy Act (CCPA) and how it is a signal among many for companies to further transform their relationship with consumers into a partnership built on trust
Birchbox, provider of monthly beauty and personal care subscription boxes, partnered with R29 Unbothered, a media platform aimed at Black Millennial women, to create two specially curated beauty kits for Black female consumers. Using data and insights collected from focus groups and a survey of more than 1,500 Black women, Birchbox and Unbothered created the “It’s Your Crown” hair kit and “Stay Radiant” skin kit. Each box features products from Black-owned or Black-founded brands, along with illustrations from Black, queer illustrator Loveis Wise.
Skincare brand Atolla uses machine learning to create personalized serums based on each individual’s skincare needs. Each month, customers receive a Skin Health Kit in the mail and first answer a series of questions about their skin and lifestyle, then use special test strips to measure the moisture and pH level of different areas of their face. Atolla then creates a custom serum for each user based on their individual needs, using a machine-learning algorithm to track skin changes over time and adjust the formula
Personal care company L’Oreal partnered with microbial genomics company uBiome to research the skin microbiome and inform future development of skincare products that can address the needs of each individual’s unique bacterial ecosystem. L’Oreal’s research has found a connection between the skin microbiome and certain skin conditions, such as rosacea and eczema.
German skincare startup Skinmade has in-store kiosks that create skin creams custom-made for each client. The machine analyzes a client’s skin condition, then processes the results using cloud-based machine learning algorithms that determine the formula of the cream. The product is then quickly formulated within and dispensed by the machine.
DTC Danish beauty brand Comme Deux uses customer feedback to drive its product development. Using insights generated from email surveys, focus groups, consumer interviews, and Instagram polls, along with data from its monthly beauty box, Comme Deux is able to uncover consumer preferences, such as ideal colors, product textures, price points and more, and develop new products that need their target consumers’ needs.
From our 10th annual Future Of Retail report, these five revolutionary shifts in the way retailers connect with and serve consumers over the past 10 years are harbingers of a hyper-personalized and utility-focused decade to come
Sportswear retailer Reebok created a tiered loyalty program that rewards members for interacting with the brand. Not only can members earn points for every dollar spent, but they can also earn points for posting to social media, reviewing products, attending events and simply creating an account. In exchange, Reebok offers personalized, experience-based rewards, including invitations to exclusive events, early access to new products, VIP customer service and on-demand training.
In its Nike Live concept stores, the products from sportswear retailer Nike are stocked based on the shopping preferences of local users. Using data collected from its NikePlus app, each store’s merchandising mix is dictated by items local consumers are buying. Every two weeks, the store adds new inventory based on the local market, much faster than the brand’s usual turnaround of 30-45 days. Shoppers will also be able to leverage the data to help inform their choices, browsing on in-store screens to see the most popular shoes in a given category for consumers who live near the store. The first Nike Live store, Nike By Melrose, opened in Los Angeles in 2018, followed by stores in Shanghai, New York, Tokyo and a second LA location in 2019.
Startup Lunchclub leverages AI and data to help users foster professional relationships inside specific industries, setting them up for 1:1 meetings with the ideal connections. Each Monday, users receive an email asking them their preferred meeting times and places, then they receive their matches along with personalized introductions twenty-four hours later.
In this episode, PSFK researchers explain the current challenges facing quick-service brands, the changing consumer preferences and the progressive trends leading the way with innovative solutions applicable across categories beyond food
From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience