data

Brand Activation & Immersion Interview: Cuyana Founders On Taking A Fewer, Better Approach To DTC Apparel

The founders of women's premium apparel brand Cuyana explain how they use data to build a brand targeted at what their consumers really want, taking a 'fewer, better' approach to enable luxury apparel at affordable price points

Packaging & Product Engagement How Brands Like StubHub Are Leveraging Data Intelligence For Personalized Outreach

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three brands are mindfully collecting consumer data and applying that intelligence in order to deliver personalized marketing content

Delivery & Logistics Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience

In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Retail Retail Trends Playbook Excerpt: Key Initiatives To Transform Data Into Exceptional Customer Experience

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four strategies outline how retail businesses can leverage consumer intelligence to remain competitive in a rapidly changing market

Loyalty & Membership Retail Trends Playbook Excerpt: Making The Case For A Data-First Retail Strategy

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three key trends explain the benefits of investing in a data-rich infrastructure and how retailers can best implement it

Fashion & Apparel PSFK Launches The Retail Trends Playbook 2020

In partnership with Microsoft, PSFK delivers best-in-class examples and strategies for executing intelligent retail with the aid of data-driven technologies

Health How Brands Like Betterpath Empower Consumers To Manage Their Data

Health and wellness companies are giving customers more control over their data, incentivizing consumers to release personal information that they themselves can wield to their advantage while also contributing to better products and services

Fitness & Sport How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Consumer Goods 8 Inspiring Strategies From China's Leading Retailers

In this excerpt from PSFK's China Retail Debrief, explore the key techniques and strategies that keep the nation's retail giants at top of market, from localization and autonomous delivery to digital-led stores

Merchandising & Curation Rent The Runway Customers Can Shop Its Data-Driven Clothing Line

The rental site's own line is based on consumer data and created in collaboration with a team of designers like Jason Wu, enabling a tightly curated accessible collection that reflects consumer interests

Food & Beverage MillerCoors Uses Foursquare Customer Data To Enable Targeted Ads

The alcohol brand, whose sales often take place in bars or restaurants where collecting info can pose challenge, is the first of its kind to use Foursquare's opt-in customer data, enabling personalized advertising to drive sales

Shopper Education & Assistance Fitbit Wearers Can Share Data With NIH To Improve Health Care

The Fitbit BYOD program is a digital health initiative in partnership with the NIH's health project All of Us and is designed to use real-time participant data to inform healthcare research

Automotive Lyft's AR Capability Helps Drivers Find Riders' Exact Locations

The ride-hailing app recently submitted a patent for an integrated augmented reality system that would help drivers better locate their passengers, using past pickup and drop-off data to determine ideal locations

Post Purchase Service & Support Under Armour Helps Customers Track Their Activity With Digital Fitness Ecosystem

The fitness brand is releasing a collection of wearable and connected products that include seamless tech integrations and specific data collection for real-time coaching