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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Casey Neistat is a freelance commercial director and independent filmmaker who tells stories through his own eyes. In his signature hand-crafted, personality-driven style, he recently created an original video for J.Crew featuring the brand’s new anti-wrinkle suit the Ludlow Traveler as an around the world trip (sans luggage) that showcased its versatility. He has previously worked on his HBO television show The Neistat Brothers, and the film Daddy Longlegs. Other notable work includes his videos for Nike and Mercedes.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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Robert Stephens, formerly of GeekSquad and Best Buy, explains why a DIY approach for companies creates better customer service

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In a modern fusion of designers and engineers, New York’s MoMA has added electronics-infused pieces to its collection

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