Emotion

Advertising Op-Ed: Color Trends, Color Psychology And What It All Means For Brands

99design's COO explains why color matters for retail brands more than they might think, sharing research on as well as applications of consumer color perceptions to help guide branding decisions

Shopper Education & Assistance Stockholm Commuters See Billboards Personalized To Their Emotions

Pioneered by Clear Channel, Stockholm Metro's digital billboards will analyze consumer data to display art based on their current emotion

Brand Activation & Immersion PSFK Retail Conference Preview: How A Women’s Apparel Brand Taps The Power Of Community

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, LIVELY CEO and founder Michelle Cordeiro Grant explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

Analysis NYRIW Preview: YourStudio Co-Founder On Enabling Next-Gen, Post-Instagram Experiential Retail

Before speaking at an NYRIW retail design panel on Tuesday, January 15, Howard Sullivan, creative director and co-founder of the award-winning YourStudio, explains how his agency designs in-store retail experiences for retailers like Topshop, Pret A Manger, Birchbox and more that captivate, inspire and engage in an age of social media saturation and digital overload

Automotive Lexus Markets Latest ES Model With Entirely AI-Scripted Ad

Demonstrating the potential of AI and machine learning in storytelling and brand engagement, the luxury car company created a commercial scripted by IBM's Watson artificial intelligence that drew upon 15 years of ad history from the brand

Banks, Insurance & Financial Services How TurboTax Is Rebranding To Meet The Demands Of Millennials—While Keeping Existing Customers Happy

Taking millennial consumer trends and needs into account, personal finance platform TurboTax has revamped the brand’s design and expanded its service offerings

Hotels, Hospitality & Travel Airport Provides Travelers With Social Robots For Informational And Emotional Support

AI Nely is making Turkey's airport experience more efficient and supportive, providing travelers with on-the-go weather forecasts and road traffic updates as well as detecting their emotions

Fashion & Apparel Fashion Designer Ventures Into Wellness With Color Therapy Classes

The designer is extending her brand's love of color to help people tap into their emotions and heal emotional wounds using Farrow & Ball's signature paints

Food & Beverage Maybe We Should Drop Mother's Day & Rethink Occasions Completely?

PSFK's research shows that occasions that center around personal identity, not commerce, have the most potential for lasting impact and long-term sales

Packaging & Product Engagement Beer Bottles Use Facial Recognition To Talk Back To Consumers

Black Red Ale Beer launched an AR and NFC-enhanced bottle that can generate customized conversations tailored to drinkers' moods and communicate with them based on their facial expressions, reinventing the timeless beer bottle as an interactive experience of its own

Brand Activation & Immersion Waldorf Astoria And Hamleys Create An Immersive Offer For Kids

The luxury hotel's youngest guests can have a tea party with a life-sized Hamleys bear during their stay, an offer that functions as an engaging and experiential extension of the brand's guest accommodations

Retail Nike's New Data-Driven Collection Offers Wearers Technologically And Emotionally Smart Gear

The data-driven, purpose-led collection by Matthew M Williams mixes computer intelligence and human sensibilities, serving as an example of how the latest technology works best in tandem with human interpretation

Merchandising & Curation Op-Ed: Why AI Won't Replace The Human Touch In Brand Marketing

The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard

Wellness Storytelling Project Aims To Destigmatize Loneliness

Artist's platform provides "digital antidote" to the highly curated world of social media

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