empathy

Design Interview: How Women's Health Clinic Tia Is Enabling Relationship-Driven Care In A Fragmented Space

Tia's founder explains how the women's health platform aims to fix a broken model by setting new standards of care, focusing on holistic and personalized attention as well as greater accessibility

Analysis Interview: Why A Finance Management Platform Prioritizes Flexibility For Today's Active Retirees

Kindur VP of design & experience speaks to PSFK about how the digital platform works to increase transparency and accessibility when it comes to managing modern finances, designing user experiences in accordance with the behavior of today’s retirees to better meet their needs

Advertising How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Brand Activation & Immersion Interview: Fatherly Fuses Content And Commerce With Holiday Toy Activation

The Playroom from Fatherly is the online parenting and lifestyle publication's first major experiential consumer activation, taking the form of a playful and shoppable family popup designed to drive engagement and product sales in a more authentic way

Video How To Build Empathy Into Digital Product Experiences

Slack Research Team Lead Christina Janzer says that brands can build a user‑friendly product if they care to listen to how people feel about the product and the pain points they’re experiencing.

Food & Beverage KIND's Video-Calling Platform Connects Classrooms Around The World

Empatico is developing interactive lessons to close the social and cultural gaps between children in different countries, functioning as an initiative that adds to KIND's customer value by offering emotional education

Merchandising & Curation Op-Ed: Why AI Won't Replace The Human Touch In Brand Marketing

The best brand experiences will prioritize human connection, with 'silent' tech working in the background, argues Mirum strategist Kimberly Gossard

Technology How Emotion Tracking Provides Insight Into Consumer Behavior

Emotionally sensitive technology allows brands and consumers to analyze responses to products, services and experiences

Technology How AI Can Help People Improve Their Communication Skills

As concerns abound regarding degradation of social skills in an increasingly digitized world, new applications teach humans emotional and communicative intelligence

Health Planned Parenthood Is Using VR To Inspire Empathy

The VR experience reveals the trauma of walking through a horde of anti-abortion protesters to access reproductive care

Children Students Around The Globe Build Empathy Through A Learning Platform

Empatico is a free online learning tool, funded by the KIND Foundation, that matches classrooms around the world for a cultural exchange

Design CXI 2018: Creating Multi-Sensory Experiences For Emotional Impact

Food technologist, experience designer and multimedia artist Emilie Baltz will share her expertise in sensory storytelling at PSFK's CXI 2018 conference on May 18

Work Op-Ed: The Responsibility Of Designing For The Next Generation

Jason Brush, Global EVP of Experiences and Innovation at POSSIBLE, describes what creatives of one generation can do to help the next

Wellness This School In India Will Teach Students How To Be Happy

The Riverbend School wants to emphasize life lessons before enforcing a typical academic curriculum