esports

Case Study Space Stockholm Is A Seven-Story Hub Transforming The Face Of Esports

With 500 gaming stations and an 800-seat arena, plus studios, coworking and gyms, the just-announced Space will be esports' biggest stage yet

Children Five Below Is Transforming Some Of Its Stores Into Esports Hubs

Discount retailer Five Below, which invested in eports infrastructure brand Nerd Street Gamers, will add gaming venues to its stores

Analysis Fortnite Gamers Can Play As John Wick, Wear His Gear And Visit His Home

The popular online game and the action trilogy collaborated on a playable experience including exclusive virtual opportunities like purchasing costumes and limited-edition popup games

Brand Activation & Immersion Champion And Foot Locker Offer eSports Fans Live NYC Tournament

Giving esports fans the chance to connect in real life, the two retailers will be hosting a tournament at Champion's flagship store as well as selling merchandise from the competing teams in-store and online

Beauty How Retailers Like Foot Locker Delight Shoppers With Interactive Brand Playgrounds

These seven leading brands have designed their physical stores to provide immersive shopping environments that engage shoppers at every touchpoint

Advertising NYRIW Preview: Creative Agency On Helping Brands Sony, Hershey's, CVS, J&J And More Create Media That Captures Consumer Attention

Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

Entertainment New York Excelsior Aims To Inject Fashion Into The Esports Community

Inspired by IRL sports influencers who act as ambassadors for fashion brands, the American Overwatch esports team is hoping to establish partnerships with apparel retailers to engage the virtual community with fashion

Gaming & Play Walmart Provides Esports Fans In-Store Gaming And Tournaments Space

Select Walmart locations are incorporating arenas from an esports facility provider for fans to convene and game, offering league nights on weekdays and tournaments on the weekends

Health Game Development Company Offers Wellness Program For Pro Gamers

Providing support for the booming pro-gamer community, Foundry IV is partnering with a recovery and movement company to create health and wellness resources for participants

Shopper Marketing & Promotion HP's Livestream eSports Show Gives Viewers A Monthly Report

The show will feature the latest eSports news and help to promote HP's Omen line, giving sports fans a resource for updates on all the latest games as well as allowing the HP brand to tap into the eSports audience

Fitness & Sport eSports Platform Turns Fans Into Content Creators, Generating New Revenue Streams

Quarterback has created a platform that enables fans and streamers to create their own game libraries and cultivate a next generation of talent

Hotels, Hospitality & Travel eSports Fans Can Now Watch And Compete At Sea

A cruise line has introduced an eSports facility where expert and novice players can game, watch and learn

Entertainment Red Bull Opens An Underground Gaming Haven In London

The beverage brand created a new arena to help provide the eSports community with much-needed locations in which to convene

Gaming & Play How Blizzard Entertainment Is Growing eSports Fandom At The Local Level

The newly established Overwatch League lets players organize and connect with competitive gamers in their area