esports

Brand Activation & Immersion Champion And Foot Locker Offer eSports Fans Live NYC Tournament

Giving esports fans the chance to connect in real life, the two retailers will be hosting a tournament at Champion's flagship store as well as selling merchandise from the competing teams in-store and online

Beauty How Retailers Like Foot Locker Delight Shoppers With Interactive Brand Playgrounds

These seven leading brands have designed their physical stores to provide immersive shopping environments that engage shoppers at every touchpoint

Entertainment New York Excelsior Aims To Inject Fashion Into The Esports Community

Inspired by IRL sports influencers who act as ambassadors for fashion brands, the American Overwatch esports team is hoping to establish partnerships with apparel retailers to engage the virtual community with fashion

Gaming & Play Walmart Provides Esports Fans In-Store Gaming And Tournaments Space

Select Walmart locations are incorporating arenas from an esports facility provider for fans to convene and game, offering league nights on weekdays and tournaments on the weekends

Shopper Marketing & Promotions HP's Livestream eSports Show Gives Viewers A Monthly Report

The show will feature the latest eSports news and help to promote HP's Omen line, giving sports fans a resource for updates on all the latest games as well as allowing the HP brand to tap into the eSports audience

Fitness & Sport eSports Platform Turns Fans Into Content Creators, Generating New Revenue Streams

Quarterback has created a platform that enables fans and streamers to create their own game libraries and cultivate a next generation of talent

Hotels, Hospitality & Travel eSports Fans Can Now Watch And Compete At Sea

A cruise line has introduced an eSports facility where expert and novice players can game, watch and learn

Entertainment Red Bull Opens An Underground Gaming Haven In London

The beverage brand created a new arena to help provide the eSports community with much-needed locations in which to convene

Gaming & Play How Blizzard Entertainment Is Growing eSports Fandom At The Local Level

The newly established Overwatch League lets players organize and connect with competitive gamers in their area

Retail Sportswear Stores Create Space For Customers To Play eSports

The UK retailer Sports Direct is joining up with Game Digital to create venues for hosting live matches

Design Videogaming Is Now A Scholarship Sport At The University Of Utah

Though only offering partial scholarships for now, the program could expand to 35 fully-funded spots

Even the Olympics May Soon Be A Stage For Keyboards And Displays

The UK Government has officially welcomed a gaming "Olympics For eSports"