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Merchandising & Curation 1-800-Flowers Shoppers Can Talk Or Chat To Order This Valentine's Day

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Automotive Facebook Gamers Can Test Drive An Acura On Their Phone

The ILX Total Control from Acura is an interactive experience on Facebook's Instant Games that offers test drives of the 2019 sedan, aiming to boost interactivity and accessibility by appearing on a platform younger consumers are already familiar with

Fashion & Apparel Storr Turns Social Media Into A Peer-To-Peer Selling Platform

The platform allows for everyday social media users and influencers to market products from over 100 brands, democratizing ecommerce influence and channels while letting consumers choose what to promote

Brand Activation & Immersion PSFK Spotlight From Facebook's 2019 Trends Report: Circular Economy

Eco-conscious brands are incorporating recycled materials into new goods to reduce their environmental impact, while shoppers are buying products from sellers who reflect their values

Health PSFK Spotlight From Facebook's 2019 Trends Report: Wellness as a Luxury Good

Original insight from PSFK on the evolution of wellness into a luxury category, from Facebook IQ's 2019 Topics & Trends Report

Advertising Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results

Estrella Jalisco took on negative stereotypes on Facebook about Mexicans by creating pages, groups and sites to celebrate its country's heritage, altering the search results to be more positive

Food & Beverage Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle

Marriott Hotels is collaborating with PepsiCo Lifewtr AR-enabled bottles for a virtual art activation that allows guests to customize a digital hotel room, choosing from a mobile gallery or even creating their own art

Loyalty & Membership Interview: How Ritual's Katerina Schneider Brings Transparency To The Women's Multivitamin

The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves

Retail Holiday Shoppers Can Use Saks' Facebook Chatbot To Find The Perfect Gift

Integrated into the luxury retailer's Facebook Messenger page, the AI chatbot is designed to target younger, mobile savvy consumers, hoping to translate their online time into sales

Beauty Macy's Shoppers Can Peruse Facebook Popup Shops

As digital-first brands continue their foray into brick-and-mortar retail, Facebook is joining suit, launching The Market @ Macy's to feature a selection of brands sold on Facebook and Instagram at the department store

Gaming & Play Viewers Of Blizzcon's Facebook Livestream Have Chance To Win Prizes

Facebook gamers can view Blizzard's broadcasts for at least 10 minutes for a chance to win in-stream prizes like merchandise or virtual event tickets

Shopper Education & Assistance Starbucks Celebrates Its Pumpkin Spice Latte With A Secret Fan Group

The Leaf Rakers Society is Facebook group aiming to sustain the seasonal drink's popularity by fostering community around celebrating autumn

Shopper Marketing & Promotions Jockey Hosts Animal Welfare-Promoting Fashion Show

The apparel brand integrated an adopt-a-thon into its latest show, debuting its newest collection alongside furry friends to encourage adoption of shelter animals

Technology Facebook Marketplace Introduces AI Capability To Facilitate Vendors' Sales

The social media site's Marketplace has a tool that gives sellers price range suggestions and can automatically categorize features, optimizing the selling experience