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Advertising Alternative Digital Advertising Platform Rewards Consumers For Data Sharing

Britepool is a universal identity and rewards service that aims to disrupt who controls online data usage by giving advertisers an alternative platform and consumers choice of when to share

Brand Activation & Immersion Facebook Poised To Enter The Voice Assistant Game

The social media company is working to keep pace with rivals like Amazon that are disrupting how consumers interact, entering the voice space with its own device

Food & Beverage How Beverage Brands Like Tito's Drive Engagement With Tech Integrations

Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways

Automotive How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Beauty Op-Ed: Why AI Integration Is The Future Of Successful Brick-And-Mortar Retail

Dirk van Ginkel, creative director of Jam3 design and experience agency, explains why the time is now for retailers to learn from the pros at Sephora and Nordstrom to reimagine their in-store cx using AI

Merchandising & Curation 1-800-Flowers Shoppers Can Talk Or Chat To Order This Valentine's Day

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Gaming & Play Facebook Gamers Can Test Drive An Acura On Their Phone

The ILX Total Control from Acura is an interactive experience on Facebook's Instant Games that offers test drives of the 2019 sedan, aiming to boost interactivity and accessibility by appearing on a platform younger consumers are already familiar with

Fashion & Apparel Storr Turns Social Media Into A Peer-To-Peer Selling Platform

The platform allows for everyday social media users and influencers to market products from over 100 brands, democratizing ecommerce influence and channels while letting consumers choose what to promote

Packaging & Product Engagement PSFK Spotlight From Facebook's 2019 Trends Report: Circular Economy

Eco-conscious brands are incorporating recycled materials into new goods to reduce their environmental impact, while shoppers are buying products from sellers who reflect their values

Health PSFK Spotlight From Facebook's 2019 Trends Report: Wellness as a Luxury Good

Original insight from PSFK on the evolution of wellness into a luxury category, from Facebook IQ's 2019 Topics & Trends Report

Retail Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results

Estrella Jalisco took on negative stereotypes on Facebook about Mexicans by creating pages, groups and sites to celebrate its country's heritage, altering the search results to be more positive

Hotels, Hospitality & Travel Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle

Marriott Hotels is collaborating with PepsiCo Lifewtr AR-enabled bottles for a virtual art activation that allows guests to customize a digital hotel room, choosing from a mobile gallery or even creating their own art

Loyalty & Membership Interview: How Ritual's Katerina Schneider Brings Transparency To The Women's Multivitamin

The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves

Shopper Education & Assistance Holiday Shoppers Can Use Saks' Facebook Chatbot To Find The Perfect Gift

Integrated into the luxury retailer's Facebook Messenger page, the AI chatbot is designed to target younger, mobile savvy consumers, hoping to translate their online time into sales