Facebook

Advertising How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Home Procter & Gamble's lean innovation approach allows CPG brands to launch new products more quickly

CPG giant Procter & Gamble is embracing ‘lean innovation,’ launching new products quickly and refining them via iterative testing. This allows them to innovate more quickly than their traditional approach, which required extensive consumer research and testing before a new product was introduced to the marketplace. By launching ‘minimum viable products,’ P&G is able to introduce new products to market more quickly and gain real-world feedback, much as a smaller, more nimble DTC brand would approach innovation. One product P&G launched through this method is Charmin’s Forever Roll, a commercial-size roll of toilet paper that would allow consumers to not change the roll as often, which was launched after testing via Facebook and Instagram ads.

Automotive PSFK's 10th Annual Future Of Retail Report Will Guide Brands And Retailers Into The Age Of Personal Utility

PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era

Analysis How Stores Like Macy's Drive Physical Sales With Brand Partnerships

From collaborations with fashion apps to curated pop-ups, these brands are stepping up the in-store experience with brand partnerships

Delivery & Logistics NYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist

Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist

Brand Activation & Immersion How Inclusivity Increases Both Satisfaction And Sales For Starbucks, Marriott And More

With initiatives like stores for the deaf or cultural training, these brands are changing the face of customer service to make retail much more inclusive

Features Names Like Spotify Are Empowering Their Employees By Building Community

From Forbes to Facebook, brands are building platforms that bring together workers from marginalized backgrounds to overcome diversity challenges as a community

Consumer Goods PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Customer Experience Journey Companies Like Walmart Are Using VR To Reimagine Employee Training

To bring real-world situations to life, workplaces are integrating virtual reality into training as a way to better prepare employees

Case Study Bud Light Promises Free Beer To Aliens That Escape Area 51

No, there probably aren't any aliens in Area 51. Yes, Bud Light's most recent social media marketing stunt plays off that viral Facebook event

Entertainment PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Fashion & Apparel PSFK Research Paper Launch: The New Virtual Reality Retail Experience

Here's how leaders from all industry verticals are using virtual reality to upgrade the overall shopping experience, providing customers with immersive and multisensory access to the brand like never before

Loyalty & Membership Alternative Digital Advertising Platform Rewards Consumers For Data Sharing

Britepool is a universal identity and rewards service that aims to disrupt who controls online data usage by giving advertisers an alternative platform and consumers choice of when to share

Op-Ed Op-Ed: Why Brands Should Bet On Virtual Influencers

Author Jamin Warren traces the beginnings of virtual influencers back to the appearance of avatars, explaining why these synthetic characters don't have to be 'real' as much as they have to convey an authentic and coherent identity that clearly personifies a brand