John Gerzema is the CEO of The Harris Poll, a public opinion, corporate, brand and reputation strategy firm. An author, strategist, speaker and consultant, John's various books have appeared on the best seller lists of The New York Times, Wall Street Journal, USA Today, Fast Company, The Washington Post, Bloomberg Business Week, The WEEK Magazine and many others. A frequent analyst on television and radio John’s TED talks have been viewed by hundreds of thousands of people. He has written for publications like Harvard Business Review, Inc. Magazine, WIRED, Forbes and McKinsey Voices on Society. His most recent book is The Athena Doctrine. How Women (And The Men Who Think Like Them) Will Rule The Future.