Watch MasterCard’s EVP of North America Marketing & Communications speak at PSFK's Future of Retail 2019 Conference on retail’s phygital future

PSFK speaks to Mike Hafer, SVP, Marketing and Field Execution, North America for Western Union about how his company is building a future-proof, multigenerational strategy

Taking millennial consumer trends and needs into account, personal finance platform TurboTax has revamped the brand’s design and expanded its service offerings

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

The bank is expanding its blockchain payments trial by adding additional institutions to its network, hoping to retain customers' business for inter-bank payments and compete with smaller fintech institutions

Blockchain service Bloom offers a more secure assessment of credit worthiness and the ability to obtain loans from both traditional and digital currency lenders, helping the auto brand increase flexibility for customers

Line is leveraging its popularity with over 200 million users to launch its own cryptocurrency exchange program that supports 30 different coins, hoping to capitalize on the hot crypto market

Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences

From finance-managing chatbots to mindfulness-promoting social media features, brands are looking to help consumers take charge of their consumption practices, cultivating consumer relationships and building trust

From healthcare to the automotive industry, brands are applying AI to personalize and strengthen customer loyalty, relying on chatbots to act as guides for customers

From incorporating high-tech interactive displays to hosting networking and children's events, retailers are putting their efforts into creating welcoming store spaces that put human needs and desires first, working to optimize the IRL experience

Future Generali India Insurance partnered with the messaging app to reduce the hassle of filing claims and purchasing policies

Dubbed The Exodus, the phone marks another step toward popularizing a decentralized crypto-app marketplace and privacy model, where the phone itself acts as a secure hub for users' personal data

The revamped app subsumes Google Send, now letting users make peer-to-peer payments, and also permits saving mobile tickets and boarding passes