“Financial services brands mustn’t overlook any generation as they build out these types of offerings – multi-generational audiences are utilizing digital offerings, and brands may be missing out on a chance to capitalize on that demographic.”

“The idea behind the rebranded service was to transform a visual language from a trusted conservative look and feel to one that evokes the emotion of everyday life while maintaining the credibility of our brand. It’s really about making it more emotional and relationship‑based as opposed to being transactional.”

“Loyalty is based on relationships and truly listening to your customers is the path toward brand enlightenment. Free loyalty programs fail to provide a rich mix of benefits that drives true emotional engagement among members. Adding a premium loyalty tier can transform a static free loyalty offering into an inviting and engaging program.”

“No-one much likes buying finance on a face-to-face basis. Giving the customer the option of using online tools such as finance calculators and pre-qualifiers, means that these products can be browsed online in the customer’s own time. This can be done before they reach the showroom or, in some cases, dealers hand a tablet to the car buyer and let them do it in the showroom, which is an approach that can be surprisingly effective. In these situations, finance sales often increase.”

“The best way for financial institutions to keep up with all the disruption around them is by launching their own innovations and learning what their customers want from the different technologies out there.”

“Since it was introduced at a family-owned McDonald’s restaurant 50 years ago, the Big Mac has traversed the globe and is enjoyed in cities from Shangahi to Chicago, providing delicious, feel good moments to people all over the world. So we wanted a global celebration as unique as the burger itself. The MacCoin transcends currencies to commemorate our global iconic burger while giving customers all over the world a chance to enjoy a Big Mac on us.”

“Customers are increasingly going to be looking at what are the digital capabilities that you have and the services that they’re able to do themselves, But they’re still going to have some desire to have a physical presence available to them. So our cafés allow us to both promote our brand and to have customers be able to interface with us on a personal basis. It’s a community center. There is Wi-Fi available, we see people coming in to sit down, have coffee and have a dialogue. It’s a strong brand positioning, but it’s also one where we’re seeing customers are comfortable to come in and talk to someone if they have a problem.”

“Augmented and virtual reality is transforming how we shop. And while high streets are being challenged by the popularity of online shopping, these technologies allow retailers to fight back by giving the public the digital convenience they demand.”