gift card

Analysis Interview: How Raise Mobile Payments Builds On Existing Infrastructure For Seamless Transactions

Raise's CEO speaks to PSFK about how the payment platform evolved from a gift card marketplace into a centralized mobile transaction experience, redefining loyalty programs as a next-gen digital wallet

Fashion & Apparel Interview: How Ethical Retail Can Create A Positive Feedback Loop

PSFK speaks to the founder of social impact consultancy Conspiracy of Love to learn more about how today's retailers can do good while doing business, integrating purpose into their products and services

Automotive How Auto Retailers Like Honda Use Consumer Data To Improve The Driving Experience

From PSFK's 2019 Automotive CX Debrief, heres how three car companies are optimizing the process of data collection and sharing through customer rewards

Advertising TJ Maxx Instagram Contest Engages Shoppers Across U.S. Cities

The retailer is partnering with five tastemakers to create six themed looks for which consumers can submit price guesses on Instagram in a gamified, coast-spanning activation

Retail Brand Network Implements Blockchain Platform To Reward Viewers Who Opt In To Ads

Brave's blockchain-based solution connects customers with 250,000 brands partnered with rewards platform TAP Network, offering those who choose to watch private ads tokens for vouchers, hotel stays and more

Cafe & Restaurant Starbucks And Alibaba Team Up To Enable A One-Touch Virtual Store

The two leading brands partnered to enable a seamless, all-in-one service integration across the Starbucks app and mobile apps within Alibaba's OS for the coffee chain's China outpost

Beauty How Brands Like Floyd Drive Loyalty By Involving Consumers In Product Development

Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings

Banks, Insurance & Financial Services Bill Payers Can Earn Rewards And Cash On Mobile Payment Platform

Paytm lets customers exchange funds with friends Venmo-style, pay bills including taxes, utilities and credit cards, and even earn points redeemable for cash or credit with a variety of services and retailers

Hotels, Hospitality & Travel Travelex Partnership Enables WeChat Pay Members To Shop At U.S. Retailers

A digital gift card collaboration aims to bring cashless shopping to Chinese consumers in the U.S., streamlining their purchase experience by letting them scan their WeChat Pay wallet

Health Insurance Agency Offers Clients Rewards For Achieving Fitness Goals

John Hancock insurance is using a reward system called Vitality to encourage its clients to meet fitness goals, capitalizing on consumer interest in health & wellness to incentivize business

Features How Brands Are Cultivating Loyalty Among Modern Consumers

Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences

Shopper Marketing & Promotion Johnson & Johnson's Interactive Mobile Ads Reward Users With Gift Cards

The pharmaceutical company is rewarding customers for their feedback after engaging with an assortment of quizzes, surveys and video ads

Grocery, Convenience & Supermarket How Grocers Can Leverage Holidays & Occasions To Foster Deep Consumer Relationships

Consumers still prefer to shop at physical grocery retailers, compared to their online competitors, and as PSFK Strategist Conner Dial communicated to Progressive Grocer, this retail channel can maintain its foothold in the supermarket space by curating their store in line with consumers' most shopped-for occasions

Brand Activation & Immersion How Brands Are Motivating Consumers By Gamifying Health And Wellness

From allowing users to earn cryptocurrency for their workouts to exchanging customers' health and activity data for discounts, brands are finding dynamic and engaging ways to keep their customers on track with their health goals

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