GUCCI

Analysis How Gucci, Deloitte And Google Are Taking Early Action On Workplace Inclusivity

From Gucci to Google, companies are leveling the playing field by nurturing young talent from minority communities, providing them with educational opportunities and resources

Consumer Goods PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Fashion & Apparel From Toms To Lowe's, Brands Are Making Deeper Connections Through Social Impact

Consumers want to feel like they have a positive impact on the world and their communities, so these brands are giving back to win them over

Entertainment How Brands Like Gucci Are Personalizing Digital Communication With Customizable Avatars

In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences

Brand Activation & Immersion Expert Insight: How Avatar-Based Social App Genies Helps Gucci Reach Gen Z

PSFK speaks to Genies' director of marketing to understand how a collaboration with Gucci helps generate the brand generate awareness and engagement with key digital-first and social-savvy consumers

Delivery & Logistics PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Design So What's With All The Big Logos?

The PSFK team spoke to fashion's expert and educator Simon Collins of WeDesign for some feedback on the apparent and un-ironic return of big branding

Hotels, Hospitality & Travel Galeries Lafayette Launches Paris Concept To Invigorate Department Store Scene

The Paris retail mainstay is opening an outlet on the Champs-Elysées as an experimental fashion laboratory for cutting-edge brands and digital tech, aiming to create a day-trip destination for tourists and luxury customers alike

Features How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

Luxury WeChat Shoppers Can Buy Givenchy Directly From Its In-App Boutique

As luxury brands continue to target wealthy Chinese shoppers, Givenchy is following in the footsteps of designers like Louis Vuitton and Burberry with an e-boutique exclusive to WeChat, selling limited-edition items

Merchandising & Curation Visitors To Gucci's SoHo Store Can Peruse Its Book And Magazine Shop

The Italian luxury brand's bookstore will feature thousands of new and used titles as well as smaller literary accessories ahead of the gifting season, inviting guests to stay and browse its collection

Advertising Genies Social Avatars Let Friends Chat In 3D And Dress Themselves In Gucci

Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares

Packaging & Product Engagement Fashion Ecommerce Platform Launches Data-Driven Private Label

Last-season luxury goods etailer Yoox is joining the band of ecomms launching their own private labels with its 8 by Yoox line, designed using AI analysis to fill key gaps in its inventory and curate selections based on current and emerging consumer trends

Interview Interview: How A High-End Men's Accessories Retailer Prioritizes Transparency In Its New Store

In this interview, Jonathan Meizler, founder and creative director at Title of Work, explains how the brand is changing the fashion accessory landscape by challenging industry standards and selling one-of-a-kind pieces