GUCCI

Brand Activation & Immersion How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

Fashion & Apparel Visitors To Gucci's SoHo Store Can Peruse Its Book And Magazine Shop

The Italian luxury brand's bookstore will feature thousands of new and used titles as well as smaller literary accessories ahead of the gifting season, inviting guests to stay and browse its collection

Advertising Genies Social Avatars Let Friends Chat In 3D And Dress Themselves In Gucci

Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares

Packaging & Product Engagement Fashion Ecommerce Platform Launches Data-Driven Private Label

Last-season luxury goods etailer Yoox is joining the band of ecomms launching their own private labels with its 8 by Yoox line, designed using AI analysis to fill key gaps in its inventory and curate selections based on current and emerging consumer trends

Retail Interview: How A High-End Men's Accessories Retailer Prioritizes Transparency In Its New Store

In this interview, Jonathan Meizler, founder and creative director at Title of Work, explains how the brand is changing the fashion accessory landscape by challenging industry standards and selling one-of-a-kind pieces

Delivery & Logistics Luxury Travel Resort Offers Guests Personal Holiday Shoppers

Alohilani Resort launched a package deal for the holiday season that gives travelers access to a personal shopper to purchase gifts from brands like Chanel, Gucci and Tiffany & Co.

Beauty How Brands Like Chanel Are Launching Male Cosmetic Lines And Expanding Beauty And Grooming Offerings For Men

Next generation male retail experiences are expanding across all product offerings, with the beauty market in particular presenting new opportunities for brands to reach men

Shopper Education & Assistance Harvey Nichols Stores Offer Customers Shoppable Video Displays

The fashion retailer is giving shoppers an innovative way to access information about their merchandise and checkout via digital displays

Luxury Burberry Will Debut Inaugural Collection With 24-Hour Instagram Sale

Select merchandise from designer Riccardo Tisci's first collection with the British luxury brand will be available on social media and in the flagship location exclusively for a 24-hour period

Store Experience & Design Social Shopping Website's First Retail Location Focuses On Exclusive Merchandise And Collaborations

Fancy.com has been laying the groundwork for its IRL foray with a series of 20 pop-up events over the past four years, now crystallizing in an NYC brick-and-mortar shop focused on unique partnerships and rotating product selections

Shopper Marketing & Promotions Gucci Generates An Immersive Home Design Experience For Its Shoppers

The high-end brand's devoted fans can experience its latest home decor collection through an augmented reality feature in the Gucci app, enabling a better online shopping experience through virtual pre-purchase trials

Brand Activation & Immersion Hermès Offers Shoppers Retail Respite At Its Pop-Up Café

Hermès gives visitors a place for a break after a long day of shopping with its quiet, tucked-away courtyard attraction, maintaining the brand's association with avant-garde art as well as offering a new way for people to interact with the brand

Fashion & Apparel Gucci's Revamped Store Experience Will Display Björk Dresses In First Exhibit

An exhibit made possible by a three-way partnership from the fashion world is coming to the new Gucci Garden, a gallery-restaurant-store hybrid that offers customers of the design house a new level of experiential retail

Packaging & Product Engagement Louis Vuitton Celebrates Men's Fragrance Line With A Pop-Up Made Of Packaging

The retailer is promoting the release of men's fragrances in NYC with an artful display constructed out of 3,000 cologne tube packages