harrods

Brand Activation & Immersion Selfridges Courts Millennial Males With Streetwear And In-Store Skate Bowl

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

Beauty How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions

From Roman piazza-inspired pop-ups to 'phygital' interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product offerings

Retail Selfridges Turns Its Flagship Location Into A Sculpture Gallery

The retailer is providing another reason for customers to visit the London department store with a rotating series of large-scale sculptures and artist collabs

Advertising Harrods Drives Around London Tastemakers As They Explore Its Cultural Legacy

The web series is a part of a greater effort to emphasize the evolving experiential elements of shopping at the department store

Food & Beverage Aroma Lab Helps Shoppers Discover Whisky Through Scent

The Glenfiddich Aroma Lab in Harrods has customers sniff out their whisky preferences with custom scents

Fashion & Apparel Selfridges' Activates A Sense Of Community That Online-Retail Fails To Replicate

A.F. Vandevorst's hospital fashion show from 1999 is serving as inspiration for the British department store's latest project in physical retail

Luxury Selfridges Looks To Reclaim The Essence Of Luxury

With a little bit of help from Google, UK department store seeks to define and explore the pillars of radical luxury

Fitness & Sport The Latest Gym Trend? Workouts For Your Face

Facegym is a new program that blends facials with exercise, implementing special procedures to tone, lift and tighten

Fashion & Apparel Inside The Five-Year Cycle Of Fashion Trends

Fashion used to operate on two seasons a year, but now trends are staying in fashion for years, not months

Shopper Marketing & Promotions Retail Column: How To Get Brick-And-Mortar Retail Right

Retail columnist Winston Wright addresses some of the biggest hits and misses from brick-and-mortar in the last few weeks.

Advertising How Brands Are Celebrating Their Retrospectives As A Marketing Exercise

Companies are celebrating their differences and their histories as a distinctive form of ad campaign

Advertising Department Store Window Display Calls Attention To Fashion's Waste

Vetements collected unwanted clothing and piled it up in Harrods London store to represent the environmental cost of fast fashion

Fitness & Sport Selfridges Boxing Ring Invites Shoppers To Engage With Artist's Collection

Artist Michèle Lamy takes up residence at the London department store with an activewear collection and boxing workshops

Design will.i.am Wants to Sell You Eco-Friendly 3D Printers and Bikes

EKOCYCLE™ encourages consumers to get involved with the sustainable side of fashion and design with products you'd show off gladly