Holiday

Brand Activation & Immersion The North Face Closes Stores And Encourages Outdoor Activity For Earth Day

In keeping with its brand focus on adventuring, the retailer is shuttering its U.S. and Canada stores this holiday and hosting IRL meetups for its community

Beauty Valentines Can Prep For Their Dates At Mars Salon Activation

The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts

Advertising Best Of 2018 NYC Holiday Retail Windows

A round-up of the most visually innovative windows that inspire humor, promote charity and tell a holiday story

Fashion & Apparel Voice-Enabled Shopping Guide From H&M Helps Customers Search For Home Decor

With voice-activated shopping becoming more and more popular, H&M is allowing customers to browse and order, all through their speaker

Gaming & Play Store Preview: PSFK Heads Off To CAMP

CAMP, a toy store in New York's Flatiron district, offers an entertaining and immersive experience for kids and adults alike, filling the gap left behind after the demise of Toy 'R' Us with engaging and discovery-driven shopping

Events Interview: Fatherly Fuses Content And Commerce With Holiday Toy Activation

The Playroom from Fatherly is the online parenting and lifestyle publication's first major experiential consumer activation, taking the form of a playful and shoppable family popup designed to drive engagement and product sales in a more authentic way

Retail Mall Of America Shoppers Can Embark On An AR-Enabled Scavenger Hunt

The biggest mall in the U.S. is aiming to drive traffic into its halls this December with an augmented reality scavenger hunt that gives players a chance to enter a shopping spree sweepstakes

Automotive Old Navy Customers Receive Discounted Lyft Rides To Pick Up Their Online Orders

The activation promotes the use of Lyft's services while adding value for holiday customers of the apparel retailer by offering a $10 voucher to those who select in-store pickup this December

Delivery & Logistics Interview: How Shipsi Helps Retailers Of All Sizes Compete With Quick Holiday Shipping

Shipsi founder, Chelsie Lee tells PSFK how she helps small businesses and independent retailers offer agile shipping solutions and excellent customer service for holiday shoppers amid rising consumer demand for efficient, seamless experiences

Merchandising & Curation MR PORTER Is Using Facebook Messenger To Help Shoppers Choose Gifts

The Style Assistant is the curated men's apparel site's latest digital tool designed to help further streamline the CX, offering shoppers a transaction bot that identifies the right gifts based on typologies and contextualized questions

Shopper Education & Assistance Barnes & Noble Shoppers Can Ask Its In-Store 'Bookseller' Guides For Gift Recs

The retailer is aiming to appeal to book lovers' sense of curiosity and discovery by offering knowledgable staff "booksellers" who will provide one-on-one guidance and expertise to store shoppers this holiday season

Consumer Goods How Retailers Like Amazon Are Using Curation To Recommend Gifts

Once online-only retailers are using a mix of physical and digital retail strategies to merchandise an assortment of products for the holiday season, helping guide customers toward the most relevant options

Fitness & Sport How Brands Like Casper And L’Occitane Enable Shopping Therapy For The Holiday Season

From offering nap sessions to foodie treats and wellness gift guides, top retailers are catering to consumers' undying health and wellbeing obsessions during a season of winter blues and holiday madness

Cafe & Restaurant Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon

This holiday season, fans of tex-mex chain Taco Bell will be able to purchase branded gift wrap exclusively on Amazon Canada, part of the restaurant's efforts to maintain its reputation for fun and out-of-the-box activations