Fashion & Apparel STORY at Macy's "Home for the Holidays" Activation Brings Gifting To Life With Special Events

'Tis the season for gingerbread making and cocktail inspiration—so the retailer is exciting consumers this December to spread the cheer with a special immersive holiday curation and programming from STORY

Hotels, Hospitality & Travel Universal Studios offers seasonal and annual passholders exclusive benefits to celebrate the holidays

Theme park Universal Studios provides holiday benefits to seasonal and annual passholders to celebrate the anniversary of the introduction of its pass. This year, the park transforms into a holiday-inspired wonderland that features “Grinchmas Who-liday Spectacular” and “The Magic of Christmas at Hogwarts” for visitors to celebrate the season. Passholders can gain access not only to exclusive private entrances to Universal Studios and Universal’s Islands of Adventures, they also have full-access to the annual passholder lounge opening in 2020.

Brand Activation & Immersion Love Me Hug Me spotlights Alzheimer's in immersive NYC popup

Fashion boutique Love Me Hug Me is putting the spotlight on Alzheimer’s in its holiday pop-up. The seven-room space immerses visitors in a love story based on brand founder Elaine Hong’s grandparents, complete with a theater, a playground and a giant moon. Love Me Hug Me will also donate 10% of ticket sales to the Alzheimer's Foundation of America.

Store Experience & Design Bloomingdale's Loews Regency lobby popup offers holiday shopping and customization

Department store Bloomingdale’s is opening a holiday pop-up in the lobby of the Loews Regency New York Hotel, its first hotel activation. The downstairs lounge serves as a showcase for popular gifts, holiday-themed products and other Bloomingdale’s-branded merchandise, and the space will also feature on-site leather monogramming from Royce New York.

Brand Activation & Immersion eBay's one-day Black Friday Escape Room let overloaded shoppers relax and play

Ecommerce giant eBay is setting down roots in a one-day pop-up called Black Friday Escape Room. Designed to help overloaded shoppers get a moment of peace on the biggest shopping day of the year, the multi-room installation features holiday-inspired challenges and interactive installations, plus a “Zen Room” that includes hot drinks and stress-free shopping.

Cafe & Restaurant Christmas-themed popup cocktail bar Miracle opens three locations in NYC

Christmas-themed pop up cocktail bar Miracle is coming back to three locations in New York City, mixing kitschy holiday decor with holiday-themed drinks. Founded in the East Village in 2014, Miracle has grown into an international network of seasonal bars spreading holiday cheer with a charming combination of tinsel, eggnog and Santa hats.

Retail DSW's NYC Popup Encourages Consumers To Give Back This Holiday Season

This shoe retailer is elevating the holiday retail pop-up experience into an opportunity to make a difference in children's lives, blending philanthropic initiatives with an immersive space

Shopper Education & Assistance The Polaroid Lab popup offers learning opps for both analog and digital photo fans

The Polaroid Lab pop-up is a photographer's dream, featuring experts onsite, a series of analog photography workshops and an immersive installation that features AR content embedded in pictures, which is activated in the retailer’s app. Visitors can also test Lab, a new product that allows users to create Polaroid photos directly from their smartphone cameras.

Fashion & Apparel Misha Nonoo's experiential NYC popup brings the online fashion brand to life

Fashion brand Misha Nonoo opened a SoHo pop-up ahead of an official store opening in the near future. The space is a physical manifestation of the brand’s ethos, featuring panels, partner brands and even personal styling from brand founder Misha Nonoo herself. In-store events include complimentary embroidering and flower arranging.

Delivery & Logistics Swarovski created a WeChat mini program that helps members select a gift for a friend

For the Chinese Lunar New Year, Swarovski, producer of fine crystal, created a WeChat mini program with a crowdfunding feature, allowing users to select a Swarovski gift for a friend and then enlist their social network for help in purchasing it.

Merchandising & Curation JD Gift streamlines gift-giving by removing awkward questions and steps, letting recipients add their address

The Chinese online retailer JD created a WeChat mini program that facilitates gift giving and removes any associated awkwardness of having to ask for someone’s address in order to send it to them. Using JD Gift, gift givers choose an item from the vast selection available on the gift marketplace and make their purchase. The recipient then receives a notification to input their shipping address. As the gift has already been paid for, gift givers don’t have to worry about the recipient politely declining the gift.

Delivery & Logistics CashStar's eGifting initiative gives customers ability to send physical gifts without knowing the recipient's size or address

Gift card solution company CashStar created a product eGifting initiative that allows customers to send physical gifts without knowing the receiver’s size or shipping address. When shopping on the website of a merchant who has implemented CashStar Product eGifting, shoppers can select a product for the recipient, who is then notified and has the option to personalise the gift, select a different product before it gets shipped, or receive an egift card instead.

Fitness & Sport The North Face Closes Stores And Encourages Outdoor Activity For Earth Day

In keeping with its brand focus on adventuring, the retailer is shuttering its U.S. and Canada stores this holiday and hosting IRL meetups for its community

Beauty Valentines Can Prep For Their Dates At Mars Salon Activation

The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts