holidays

Brand Activation & Immersion Maybe We Should Drop Mother's Day & Rethink Occasions Completely?

PSFK's research shows that occasions that center around personal identity, not commerce, have the most potential for lasting impact and long-term sales

Consumer Goods PSFK Launches The Occasion-Based Marketing Debrief

Our new report provides a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Delivery & Logistics How Retailers Guided Customers To Purchase Last Holiday Season

Influencer-driven gift guides and AI-powered chatbots were crucial in driving purchases

Retail How Retailers Used Fun And Games For Unique Holiday Engagements

The 2017 holiday season saw retailers using gamified engagements and experiential purchase paths to draw customers into stores

Advertising How Brands Are Reimagining Traditional Holiday Motifs With New Values

During the 2017 season, the best brand campaigns made the holiday spirit more relevant to their messaging

Fitness & Sport Fulfill Your 2018 Workout Resolution With This Athletic Gift Wrap

Decathlon made reusable gift wrap that doubles as basic workout gear

Advertising Duracell's Two-Sided Holiday Display Reminded Parents To Buy Batteries

Duracell created a playful window display exaggerating the horrors of not having batteries for new toys on Christmas morning

Health AR Get-Well Card Helps Spread Holiday Cheer To Kids In The Hospital

Honda's 'Ultimate Get-Well Card' includes messages of encouragement amid a magical winter scene

Design NYC Retail's Best Holiday Windows Of 2017

PSFK's tour of the most artistic, eye-catching holiday windows includes paper musical instruments, jewel-encrusted dinosaurs and human-teddy bear hybrids

Work 5 Books To Buy This Holiday To Boost Your Work In 2018

Looking for catch up on  some reading over the holiday break? We've got you covered with 5 books to help spark productivity in the new year

Hotels, Hospitality & Travel Take A Ride In A Holiday-Themed Lyft With 'Merry Mode'

Lyft is celebrating the holiday season by having cars don their own ugly sweaters and inviting passengers to sing carols

Children Link Wi-Fi Kiosks In NYC Let Residents Make Christmas Gift Requests

LinkNYC tapped into 'Santa's personal phone' and made it available to anyone in New York who wants to give him a call for free

Fashion & Apparel Preroll Ads Give You 15 Seconds To Buy Before They Disappear Forever

Yoox launched a new campaign that pitches an expensive item to a shopper in a disappearing 15-second advertisement

Loyalty & Membership 6 Things This Year's Holiday Ads Tell Us About How Retailers Are Responding To Amazon

Reading between the lines, these ads tell us a lot about the state of retail this holiday season