hyundai

Automotive Hyundai Motor Studio surrounds visitors in the brand's vision of automotive culture

Automaker Hyundai’s experiential showroom immerses visitors inside the brand’s vision of automotive culture through interactive installations, events, a service center, cafe and classes on topics such as vehicle maintenance. It also features CLOi GuideBot, a friendly robot created by LG Electronics that can answer questions about the showroom and its vehicles.

Analysis South Korean Food Concepts From Names Like Hyundai Are Revolutionizing The Restaurant Experience

From voice-activated robot baristas to interiors straight out of a comic book, these restaurants are changing the way people eat

Brand Activation & Immersion Auto Brands From BMW To Genesis Are Reimagining The Showroom

With onsite cafés and racetracks, these Seoul-based automotive makers invite their customers to take in the full brand experience, providing surprising and dynamic ways to learn and shop

Beauty PSFK Launches The Seoul Retail Innovation Guide

Retailers in Seoul are employing experiential and interactive elements in their physical stores in order to create next-gen, discovery-driven visits, providing inspiration for brands the world over

Case Study Why Hyundai Is Now Developing An Urban Fleet Of Flying Taxis

The automaker recently unveiled its new air mobility division, hoping to change urban commutes with its own version of air-based travel

Loyalty & Membership Hyundai Owners Can Customize Their Driving Experience Via Mobile Profile

The automaker is helping its electric car drivers customize their ride with a mobile app that lets them select and save preferences for max speed, response times, A/C control and more

Banks, Insurance & Financial Services How Brands Like GM Turn The Car Into A Mobile Commerce Hub

From Volkswagon to Honda, leading automotive retailers are integrating cars with ecommerce and digital entertainment capabilities to make the driving experience the highlight of the journey

Hotels, Hospitality & Travel Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Consumer Goods Is Amazon Tiptoeing Into The Car-Dealership Business? Expert Weighs In

Bill Chidley, partner at retail and automotive design agency ChangeUp, shares insights with PSFK on why the used-car market, and a potential 'Whole Foods-style disruptive move,' should have the industry keeping the e-tailer on watch

Customer Experience Journey Ford Offers Shoppers Interactive Showroom Experiences

The manufacturer is making car-buying a more relaxed and enjoyable experience, eliminating the need for sales interactions and instead letting customers browse inventory on digital displays

Shopper Education & Assistance Shoppers Can Book A Hyundai Test Drive Using Amazon Digital Showroom

The virtual showroom will allow prospective car buyers to gather information about Hyundai's car selection, find local dealers and learn about pricing, helping facilitate the pre-purchase process as well as build customer confidence

Shopper Marketing & Promotion Hyundai Scavenger Hunt For 'Ant-Man And The Wasp' Screening Promotes Its New Coupe

Hyundai is hiding hundreds of tiny versions of its newest auto model to be found by lucky fans, leading to an exclusive screening of the film that features the automaker's Veloster coupe in a move to reach a wider audience

Fashion & Apparel Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Design Electrification And Autonomy Stand Out At The 2018 Geneva Motor Show

Self-driving mobility concepts and zero-emission vehicles outnumbered traditional petrol-powered debuts