identity

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Cafe & Restaurant How Brands Are Marshaling Personal Information To Enhance Security And Improve Services

Innovative ways of identifying people serve not only to better secure information but also to streamline the user experiences of various services

Banks, Insurance & Financial Services How Improving Identity Authentication Optimizes Customer Experiences

Utilizing new technologies from facial and voice recognition to connected jewelry, companies can better secure data while making it easier for users to access

Advertising How To Understand The Fluid Identity Of Gen Z

PSFK's Forecast Z report explores how Gen Z consumers approach all aspects of their identity as malleable and constantly evolving

Gen Z PSFK Launches The Forecast Z Report

Forecast Z decodes the shifting priorities, values and behaviors of Generation Z

Design Refinery29's Gender Glossary Lets The LGBTQIA Community Define Themselves

The crowdsourced glossary, produced in partnership with GLAAD, explores gender identity and fluidity

Home Lufthansa Invites Swedes To Change Their Names

The airline offered Swedes a chance at a new life in Berlin – but at the price of their names.

Technology Artist Opens Twitter Account To The Public

In a reflection on Twitter’s recent IPO, artist Kyle McDonald asks what it means to have an online identity.

Design Wristband Transforms Wearer's Heartbeat Into Unique Password

Bionym’s Nymi wristband can identify the wearer by their cardiac rhythm and could be used to unlock car doors or log in to a computer.

Innovation How To Stay Ahead In Creative Industries [Video]

Nick Barham discusses PIE, a shared space startup accelerator from Wieden + Kennedy.

Work One Day...Our Physical And Virtual Identity Will Blend

James Tichenor and Josh Walton of Rockwell Group Labs imagine a day when physical and digital become one.

Innovation Pixelated Mask Helps You Hide From Facebook Stalkers [Pics]

Tongue-in-cheek artist's project aims to raise issues around identity and anonymity in a digital lifestyle.

Syndicated Ed Cotton: Captain Morgan's Search For Branded Content Treasure

The rum brand strikes gold in deciding to fund a real life Indiana Jones on a dive for their namesake's pirate trove.

Advertising This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.