Skincare brand Atolla uses machine learning to create personalized serums based on each individual’s skincare needs. Each month, customers receive a Skin Health Kit in the mail and first answer a series of questions about their skin and lifestyle, then use special test strips to measure the moisture and pH level of different areas of their face. Atolla then creates a custom serum for each user based on their individual needs, using a machine-learning algorithm to track skin changes over time and adjust the formula

Personal care company L’Oreal partnered with microbial genomics company uBiome to research the skin microbiome and inform future development of skincare products that can address the needs of each individual’s unique bacterial ecosystem. L’Oreal’s research has found a connection between the skin microbiome and certain skin conditions, such as rosacea and eczema.

Beauty brand Neutrogena uses 3D printing to create personalized sheet masks. Using the Neutrogena Skin 360 app and their smartphone camera, users take a series of selfies to create a precise map of their face, dividing it into six distinct zones. The app then analyzes their individual skin concerns, such as dryness and discolorations, and makes recommendations for a combination of ingredients to target these concerns. Using a proprietary 3D-printing process, the ingredients are printed on a custom-fit mask on the exact zones of the face where they will deliver the most benefit.

In partnership with Suzy, PSFK research reveals that tomorrow's consumers will expect increasingly personalized and localized offers and experiences that go beyond mere transactions

Solution provider AxleHire tells PSFK why delivery is one of the few areas where retailers can truly differentiate—and how his end-to-end platform helps enable last-mile service to drive clients' success

University NYU develops a smart dresser prototype to aid dementia patients in the process of getting dressed. The technology creates independence for people with dementia. Using a tablet, located on the top of a five drawer dresser, the display directs the wearer into how to dress. Lights guide the wearer into the next article of clothing to put on and simplifies the dressing process. Though, if the dresser runs into difficulties a caregiver can be notified for assistance.

PSFK founder Piers Fawkes looks into the ways retrofuturism is being applied to modern technology, design and innovation

Lexus Complete Lease offers a customers a monthly bill that includes all the necessary components of buying a new car, taking the hassle out of vehicle ownership. 

The outdoor furniture brand Outer invites its customers to serve as hosts in its Neighborhood Showroom program, turning their backyards into showrooms where potential buyers can see the products in a real-world setting.

Dhana's flagship "Memory Jackets" turn old textiles into one-of-a-kind jackets, extending the lifespans of old, well-loved products

By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers

With computer vision and VR, these retailers are overhauling their previous merchandising strategies and analyzing data to improve placement

With 500 gaming stations and an 800-seat arena, plus studios, coworking and gyms, the just-announced Space will be esports' biggest stage yet

Using state-of-the-art AR, VR and AI technology, brands like Walmart and Macy's are making the retail experience more personal and engaging