Automaker Hyundai’s experiential showroom immerses visitors inside the brand’s vision of automotive culture through interactive installations, events, a service center, cafe and classes on topics such as vehicle maintenance. It also features CLOi GuideBot, a friendly robot created by LG Electronics that can answer questions about the showroom and its vehicles.
This four-story concept store, filled with flowers and trees, has been designed as a community platform that encourages harmonious interaction between the designers, artists and the community at large. It sells an eclectic range of products, from gardening and housewares to fashion, with items changing every few months to ensure that shoppers will always discover something new.
The flagship store of Korean eyewear brand Gentle Monster features a rotating series of immersive art installations to transport shoppers into a theatrical, sci-fi-inspired world. Past installations include ‘The Salvation Moon,’ a post-apocalyptic world where survivors are praying to a new moon for salvation.
Korean streetwear brand Stretch Angels’ flagship marries two playful themes, airports and sports, to offer shoppers a highly engaging and photographable experience. The first level has a colorful airport theme, with a luggage claim centerpiece filled with palm trees, a check-in counter and airplane seats. The store then transitions into a sports theme on the second floor featuring equally striking decorations such as a boxing ring, a faux swimming pool and a gymnastics area covered in red velvet.
Consumer electronics brand Apple blends its trademark minimalist aesthetic with the streets of Garosugil, Seoul. The full-length window blurs the line between the street and the store, while interior trees mirror the iconic tree-lined streets of the neighborhood. The store also features a space for ‘Today at Apple,’ a program where visitors can learn skills including music, art and coding, and Boardroom, a training space for educators and developers.
Coffee shop YND239-20, whose name is inspired by a serial code, immerses guests in an almost cartoon-like experience. The walls of the café are a graphic black and white color scheme and the furniture—the aesthetic of which incorporates the trompe l’oeil style that cartoons often employ—is designed to fit with the line-drawn feel and create the illusion of being immersed in a comic book.
Located in Daegu Shinsegae, this toy store concept from one of Korea’s largest retailers immerses children in a storyline with characters who correspond to the store’s core product categories, imagination toys, ride-on toys, building toys, and smart toys. Each zone of the store has interactive elements, such as tunnels and interactive flooring, combining analog and digital elements to immerse children in a world of play.
Through two global lighthouse housed within international airports, the Singaporean beverage brand is leaning on its in-house arts collective to deliver inviting and interactive communal outposts
From interactive makeup mirrors to selfie-based skin analyses, leading brands based in Asia are bringing expert-led and personalized advice to consumers' fingertips
The sportswear brand's massive rollout includes videos, store installations and clothing lines ahead of the biggest event in women's soccer
The automaker is helping its electric car drivers customize their ride with a mobile app that lets them select and save preferences for max speed, response times, A/C control and more
Using a hybrid strategy of human-driven and AI curation, Suggesty offers global customers access to lesser-known international designers while enabling lower-than-market prices and premium quality
Suggesty is hoping to make Korean apparel brands more accessible to American consumers, parlaying the overseas success of K-pop and K-beauty into fashion
The electronics retailer's robotic shopping companion not only eliminates the need for shoppers to push or carry their grocery carts, but even rings up their items as they shop, allowing customers to skip the lines and check out immediately