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Advertising Pandora Lets Listeners Choose And Skip Ads Through Voice

As part of its investment in a consumer ecosystem, the music platform will test interactive commercials that let listeners dictate their ad preferences

Analysis Interview: Why A Finance Management Platform Prioritizes Flexibility For Today's Active Retirees

Kindur VP of design & experience speaks to PSFK about how the digital platform works to increase transparency and accessibility when it comes to managing modern finances, designing user experiences in accordance with the behavior of today’s retirees to better meet their needs

Brand Activation & Immersion Interview: Neighborhood Goods Is Building A Different Kind Of Department Store For Millennials

Prioritizing community and storytelling over markdowns and sales per square foot, Neighborhood Goods has set out to disrupt retail in Plano, Texas

Interview How REI's #OptOutside Prioritizes Customer Wellness By Forgoing Black Friday

EVP Ben Steele tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday

Features How Companies Are Making Technology More Inclusive For All Consumers

In order to create solutions that provide benefits to every demographic, brands are implementing initiatives to reduce inherent bias, racism or other discriminatory nodes

Cafe & Restaurant Starbucks Opens Its First U.S. Signing Store To Support Hearing-Disabled Community

The international food and beverage retailer is set to open a location in Washington, D.C. that caters to the needs of its deaf or hard-of-hearing consumers and employees

Op-Ed Op-Ed: Why Brands Should Create 'Invisible' Experiences

Grey strategist Rogério Colantuono shares his takeaways from PSFK's CXI 2018 conference, advocating customer experiences that deliver maximum value while tech does its job in the background

Merchandising & Curation Interview: How Levi's Is Building Its DTC Channel

Marc Rosen of Levi Strauss & Company discusses why his brand is moving to the direct-to-consumer model in an age where business is strongly subject to the behavior and needs of consumers

Technology How AI Can Help People Improve Their Communication Skills

As concerns abound regarding degradation of social skills in an increasingly digitized world, new applications teach humans emotional and communicative intelligence

Design This Font Is Inspired By Bill Gates's Hacker Past

Designed by Paw Poulson, the "Bill" typeface uses leetspeak to encrypt messages

Delivery & Logistics 3 Ways Businesses Are Incorporating Assisted Self-Service With Chat

Companies are optimizing their services and growing their businesses by offering customers chat-based assistance for immediate needs

Health Inclusive Typeface Combines Braille With The Visual Alphabet

Braille Neue allows sighted and non-sighted people to read the same typeface, doing away with the need for multiple iterations of the same information

Technology Baidu's Pocket-Sized Device Can Translate Speech In Real Time

The Chinese search engine is developing a universal translator that uses its deep-learning neural networks to translate spoken languages instantly

Food & Beverage Duolingo Pranked Language Learners With Its Own Craft Beer

For April Fool's Day, Duolingo promised its brand of craft beer would help drinkers become fluent in any foreign language