loyalty

Analysis Target And Reebok Are Driving Deeper Engagement By Rewarding Behavior Beyond Purchases

From PSFK's Loyalty Debrief, here's how three brands are fostering long-term consumer engagement by rewarding their loyalty members for a range of actions like social media shares and R&D feedback

Brand Activation & Immersion Wayfair, Alibaba And CVS Marshal Pay-For-Premium Options To Engage Their Most Loyal Customers

From PSFK's Loyalty Debrief, here's how three brands are leveraging data from their most involved customers in order to ensure rewards programs remain relevant and compelling

Beauty From Target To Shiseido, Retailers Are Tailoring Their Loyalty Programs With Custom Rewards

From PSFK's Loyalty Debrief report, here's how three brands are analyzing consumer data in order to provide relevant and curated discounts and other personalized offers

Cafe & Restaurant Responsive Rewards Programs With Agile Incentives Offer New Customer Loyalty Opportunities For Firms Like Starbucks

From PSFK's Loyalty Debrief report, here's how three of today's top brands are increasing efficiency and flexibility in their benefits programs to encourage long-term consumer participation

Loyalty & Membership Watch: Loyalty Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through the 30+ page report detailing how brands and retailers are reimagining their loyalty programs as long-term investments in their most valuable customers

Features Podcast: What Loyalty Means For Today's Consumers

In this episode, PSFK researchers share insights from the Loyalty Debrief report regarding how retailers are redesigning their membership and rewards programs, moving from points to passports to drive deeper engagement beyond purchases

Fashion & Apparel How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Consumer Goods Target Expands Loyalty Program To Drive In-Store Traffic

The retailer's latest iteration of its loyalty program emphasizes 1% back for customers on their next trip and offers greater benefits

Automotive Lyft Riders Can Earn Loyalty Points At Hilton And Delta

Members of Hilton Honors and Delta SkyMiles can synch their accounts with Lyft to earn points every time they ride with the service

Hotels, Hospitality & Travel JetSuite Teams With Travel Agency Embark For Personalized Luxury Journeys

This exclusive partnership will provide premium travelers with customized journeys across destinations and events

Gaming & Play How Platforms Like Microsoft Xbox Are Engaging Gamers With Monthly Subscriptions

From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences

Retail Pokemon Pass Drives Players To Target With Gaming Rewards

Pokémon Pass will reward players of its various games for visiting Target locations with free Pokécontent like a Shiny Pikachu or a Shiny Eevee

Merchandising & Curation How Brands Like Shinola Translate Customer Insight Into Real-Time Product Development

From PSFK's Shopper Data Debrief, here's how contemporary retailers are leveraging shopper opinions in real-time in order to refine their products and services

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