macy's

Beauty How Brands Like Macy's Are Making The Shopper Journey Interactive With Augmented Engagement

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how four brands are leveraging mixed reality technology to engage customers at every touchpoint

Fashion & Apparel How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

Brand Activation & Immersion Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Design Macy's 'STORY' Concept Offers A Narrative-Driven Store Experience

The department store is launching a store exhibit that brings the concept of editorial curation to life, featuring a rotating set of merchandise centered around a chosen theme and live events

Home Interview: A Macy's Fragrance Experience Points To The Future Of The Department Store

Trevor Sumner, CEO of Perch Interactive, discusses how the retail marketing tech company created a dynamic fragrance experience for Macy's, as well as why today's department stores should focus on engaging, digital-rich, limited-time experiences to compete with their DTC counterparts

Advertising Macy's Multichannel Spring Campaign Offers Personal Shopping & Styling Services

The big-box retailer's 'Find More' campaign marshals online and in-store content, curation and personal shopping assistance in conjunction with an overall message about finding individuality through fashion

Packaging & Product Engagement Macy's Store Shoppers Can Experience Retail's Largest VR Installation

The big-box retailer is partnering with Marxent VR tech company to enable the biggest in-store retail implementation of virtual reality yet, letting furniture shoppers test out wares in a virtual world of their creation

Delivery & Logistics How Retailers Like Macy's Use Cloud Synthesis To Optimize Consumer Data Intel

In this excerpt from PSFK and Microsoft's Retail Trends Playbook 2020, here's how three brands are implementing cloud synthesis to maximize the benefits of data-based intelligence

Merchandising & Curation How Retailers Like Macy's And Saks Are Using Data To Generate Guided Gift Recs

Aiming to take the stress out of holiday shopping, brands are delivering custom product recommendations both in-store and online

Consumer Goods How Retailers Like Walmart And Macy's Enable Immersive Holiday Gift Search

Clickable content and a customized user experience are among the top services online retailers are offering this holiday season

Retail Macy's Shoppers Can Peruse Facebook Popup Shops

As digital-first brands continue their foray into brick-and-mortar retail, Facebook is joining suit, launching The Market @ Macy's to feature a selection of brands sold on Facebook and Instagram at the department store

Shopper Education & Assistance Macy's Holiday Popups Offer Shoppers AR Makeup Counters, Instagram Gift Carousels And More

The retailer is looking to personalization, shoppable virtual and physical popup experiences and social media integrations with the likes of Pinterest and Instagram to engage and assist holiday shoppers

Food & Beverage Macy’s And Buzzfeed Offer Shoppers Wellness-Themed Home Goods Line

Buzzfeed's popular Goodful project will now manifest in Macy's stores, offering consumers 100 products inspired by the wellness-focused digital content

Store Experience & Design How Macy’s Is Using VR And Facebook To Improve The Shopping Experience

Macy's latest innovations infuse the omnichannel department store experience with a mix of technology and social media, driving store visits as well as reaching younger, digitally native consumers