macy's

Beauty How Retailers Like Macy's And Saks Are Using Data To Generate Guided Gift Recs

Aiming to take the stress out of holiday shopping, brands are delivering custom product recommendations both in-store and online

Brand Activation & Immersion How Retailers Like Walmart And Macy's Enable Immersive Holiday Gift Search

Clickable content and a customized user experience are among the top services online retailers are offering this holiday season

Fashion & Apparel Macy's Shoppers Can Peruse Facebook Popup Shops

As digital-first brands continue their foray into brick-and-mortar retail, Facebook is joining suit, launching The Market @ Macy's to feature a selection of brands sold on Facebook and Instagram at the department store

Retail Macy's Holiday Popups Offer Shoppers AR Makeup Counters, Instagram Gift Carousels And More

The retailer is looking to personalization, shoppable virtual and physical popup experiences and social media integrations with the likes of Pinterest and Instagram to engage and assist holiday shoppers

Food & Beverage Macy’s And Buzzfeed Offer Shoppers Wellness-Themed Home Goods Line

Buzzfeed's popular Goodful project will now manifest in Macy's stores, offering consumers 100 products inspired by the wellness-focused digital content

Merchandising & Curation How Macy’s Is Using VR And Facebook To Improve The Shopping Experience

Macy's latest innovations infuse the omnichannel department store experience with a mix of technology and social media, driving store visits as well as reaching younger, digitally native consumers

Fitness & Sport Bloomingdale's Updates Its 'Retail As Theater' Legacy For Modern Shoppers With Rotating Experiential Pop-Ups

In a move to bring excitement and 'cultural relevance' to its  stores, the retailer launched 'Carousel' pop-ups in select locations that let consumers experience the fast-fashion turnover, or streetwear 'drop' concept, within a traditional department store setting

Packaging & Product Engagement Macy's And Cosmopolitan Magazine Let Shoppers Snap A Selfie To Trial Makeup

Macy's is debuting an AR app to let shoppers superimpose products used in the magazine's cover onto their own photos and then seamlessly shop the makeup they like

Shopper Marketing & Promotions How Brands Are Focusing On Live-Stream Content To Generate Excitement And Drive Sales

From fashion and beauty retailers to the realm of food and beverage, brands are focusing their efforts on enabling live shoppable content, catering to the instant gratification trend among consumers as well as building better rapport with their audience

Customer Experience Journey Walmart Files VR Patent For At-Home Shopping, But How Do Consumers Feel?

The retailer is ramping up its push toward more tech-centric shopping with a 3D virtual showroom, but consumer uncertainty regarding the effectiveness of virtual reality tools remains

Delivery & Logistics Macy's Exclusive SmileDirectClub Kits Let Customers Makeover Their Own Smiles

Exclusive to Macy's shoppers, the impression kits are overnighted so users can build individualized molds and plans with orthodontists, giving consumers easier access to the tools they need to customize their smile

Loyalty & Membership Macy’s Trades In Bloggers For The Digital Influence Of Employees

This change in marketing gives the retailer more control over who delivers their message and carries over the brand's best in-store sales efforts to digital

Fashion & Apparel Macy's Latest Fashion Collection Caters To Young Muslim Women

The Verona Collection is crafted using fashion-forward colors and designs while still preserving modesty

Retail Macy's Creates Virtual Shopping Experiences For Single's Day

US retailers are starting to capitalize on VR to tap into the retail market in China