mattress

Analysis Interview: How DTC Home Brand Parachute Becomes A Part Of Customers' "Everyday Rituals"

The DTC brand's founder and CEO describes how it went from selling bedding online to opening experiential stores and developing one of the market's most eco-friendly mattresses

Brand Activation & Immersion Tuft & Needle Mattress Showroom Enables A Phygital Path To Purchase

The mattress brand's showroom interior not only optimizes a private and enjoyable testing environment with choice design elements, but also features in-store online ordering only, delivering products straight to shoppers' doors

Fashion & Apparel 5 Must-See Spots From PSFK's Chicago Retail Guide

In PSFK’s Chicago Retail Guide, we highlight some of the key players creating innovative retail and hospitality concepts in the Windy City

Hotels, Hospitality & Travel Hilton Luxury Hostel Brand Provides Travelers With Fashionable Yet Affordable Stays

The hospitality company's Motto brand is designed to appeal to younger travelers, offering them lower-cost and flexible accommodations in prime urban areas to compete with alternatives like Airbnb

Luxury RFID Mattresses Charge Hoteliers Based On Usage

Elite Beds uses data tracking to make billing more accurate and manageable for hotels that purchase its mattresses while also ensuring top-notch sleeping quality for guests

Health How Optimized Ambience Is Helping To Improve Sleep Quality

From IoT mattresses to AI fragrance diffusers, brands are implementing the latest technologies to create innovative products aimed at optimizing people's sleep environment

Grocery, Convenience & Supermarket How Brands Are Selling Sleep As A Luxury Travel Amenity

From Wi-Fi-enabled sleeping pods to first-class pillow menus, getting proper shut-eye while traveling is the primary goal of these luxury-oriented brands

BEST OF: Why Casper Is the Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss on how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

Advertising Casper Has Launched A Quarterly Magazine About Sleep And Comfort

The mattress brand created a publication called Woolly to provide a relaxing escape for readers before they go to sleep

Design This Bed-In-A-Box Customizes Mattress Firmness To Each Person's Liking

The Kutson mattress takes a couple's individual sleeping preferences into consideration

Advertising Qantas Now Offers Pillow Menu To First-Class Passengers

Qantas ups the ante when it comes to first-class comfort with its new selection of pillows

Retail Casper Teams Up With American Airlines For In-Flight Slumber Products

The mattress company reveals new products available for certain flights

Home Casper Is Opening Pop-Up Mattress Stores In Major Cities

The move is the online darling's first shift to a brick-and-mortar presence

Consumer Goods Casper Made A Nap Mat That Can Only Be Bought At Target

The first two exclusive Casper products have been launched in Target stores following the chain store's investment in the startup mattress company