media
Retailer Macy's collaborated with social media platform Snapchat, sponsoring the third season of Snapchat's original series The Dead Girls Detective Agency, to promote its back-to-school offerings. The retailer's collection is integrated into the show's events, and viewers can swipe up to shop the selection during unskippable commercial breaks.
PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand
PSFK chats with a co-founder of Sift, a news app experience that aims to inform younger readers without adding to their stress, helping them contextualize, navigate and digest current events calmly and thoughtfully as well as curb disengagement
From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values
The Brighter Times is the alcohol brand's free newspaper that's available to consumers in 10 cities across the country, just in time for summer
Ahead of this year's Emmys, Netflix is launching a 100-page print magazine in promotion of its original programming and talent
In this episode, CEO of online media brand Fatherly shares how his publication uniquely blends content with commerce, as well as how a recent real-life popup served to further drive engagement and conversions
The publication continues to digitize its content, linking up with Amazon's voice AI to enable a daily news briefing, weekly quiz and more for Alexa-enabled devices
Media publications encourage subscription purchasing by offering in-depth and inciting content behind a paywall
With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z
American Express delivered its message of exclusivity by screening a short film for its premium clients and subsequently wiping out the only copy of it
A crop of movies and TV series are allowing viewers to vote on plot developments, choose-your-own-adventure style
This borrowed-media project is the first of its kind, and showcases the breadth and user-friendliness of the Getty Images database as well as its untapped potential for content makers
Released to promote the latest Star Wars flick, the out-of-home campaign engages pedestrians by permitting them the experience of a Jedi using gesture technology