media

Advertising Netflix Ventures Into Offline Content With Branded Magazine

Ahead of this year's Emmys, Netflix is launching a 100-page print magazine in promotion of its original programming and talent

Podcast: How A Men's Parenting Site Used An Experiential Popup To Drive Engagement

In this episode, CEO of online media brand Fatherly shares how his publication uniquely blends content with commerce, as well as how a recent real-life popup served to further drive engagement and conversions

Brand Activation & Immersion The New York Times Hopes Alexa Skills Will Win Subscribers

The publication continues to digitize its content, linking up with Amazon's voice AI to enable a daily news briefing, weekly quiz and more for Alexa-enabled devices

Entertainment How Publications Like Vanity Fair Are Using Paywalls To Provide Exclusive Access

Media publications encourage subscription purchasing  by offering in-depth and inciting content behind a paywall

Events Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Banks, Insurance & Financial Services Amex Made (And Destroyed) An Exclusive Movie For Platinum Cardholders

American Express delivered its message of exclusivity by screening a short film for its premium clients and subsequently wiping out the only copy of it

Shopper Marketing & Promotions Interactive Media Puts Audiences In Charge Of Content

A crop of movies and TV series are allowing viewers to vote on plot developments, choose-your-own-adventure style

Entertainment Music Video Composed Entirely of Stock Media Shows Potential For Future Content Creators

This borrowed-media project is the first of its kind, and showcases the breadth and user-friendliness of the Getty Images database as well as its untapped potential for content makers

Advertising LEGO Ad Uses Sensor Technology To Let Passers-By Wield The Force

Released to promote the latest Star Wars flick, the out-of-home campaign engages pedestrians by permitting them the experience of a Jedi using gesture technology

Fitness & Sport NBA Gives Fans More Access To Their Favorite Teams Through AR App

360 Portals gives viewers a virtual experience on the court during this year's NBA Finals, allowing them to join team huddles and more

Grocery, Convenience & Supermarket Harrods Drives Around London Tastemakers As They Explore Its Cultural Legacy

The web series is a part of a greater effort to emphasize the evolving experiential elements of shopping at the department store

Millennials Non-Profit Will Install 1,000 Journalists In Understaffed Newsrooms To Regain Consumer Trust

The initiative seeks to save local news and build trust in media, especially in underserved communities around the U.S.

Advertising Netflix Complements Streaming Content With A Comic Book Release

The ever-popular streaming service is moving beyond its core product by expanding into the world of publishing after purchasing Mark Millar's comic book company

Hotels, Hospitality & Travel Video Content Gives Hotel Guests Access To In-Room Wellness

To help guests maintain wellness routines while traveling, Mandarin Oriental is delivering meditation and workout videos to rooms and suites across global locations