media

Fashion & Apparel Macy's sponsored Snapchat's series 'The Dead Girls Detective Agency' to promote back-to-school offerings

Retailer Macy's collaborated with social media platform Snapchat, sponsoring the third season of Snapchat's original series The Dead Girls Detective Agency, to promote its back-to-school offerings. The retailer's collection is integrated into the show's events, and viewers can swipe up to shop the selection during unskippable commercial breaks.

Advertising Why This Buzzy Instagram Account Opened A Bespoke NYC Newsstand

PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand

Brand Activation & Immersion How Sift's Innovative 'News Therapy' Experience Is Keeping Readers Up To Date Mindfully

PSFK chats with a co-founder of Sift, a news app experience that aims to inform younger readers without adding to their stress, helping them contextualize, navigate and digest current events calmly and thoughtfully as well as curb disengagement

Delivery & Logistics PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Food & Beverage Mike's Hard Lemonade Highlights Positive Stories At Popup Newsstands

The Brighter Times is the alcohol brand's free newspaper that's available to consumers in 10 cities across the country, just in time for summer

Entertainment Netflix Ventures Into Offline Content With Branded Magazine

Ahead of this year's Emmys, Netflix is launching a 100-page print magazine in promotion of its original programming and talent

Podcast Podcast: How A Men's Parenting Site Used An Experiential Popup To Drive Engagement

In this episode, CEO of online media brand Fatherly shares how his publication uniquely blends content with commerce, as well as how a recent real-life popup served to further drive engagement and conversions

Loyalty & Membership The New York Times Hopes Alexa Skills Will Win Subscribers

The publication continues to digitize its content, linking up with Amazon's voice AI to enable a daily news briefing, weekly quiz and more for Alexa-enabled devices

Analysis How Publications Like Vanity Fair Are Using Paywalls To Provide Exclusive Access

Media publications encourage subscription purchasing  by offering in-depth and inciting content behind a paywall

Events Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Banks, Insurance & Financial Services Amex Made (And Destroyed) An Exclusive Movie For Platinum Cardholders

American Express delivered its message of exclusivity by screening a short film for its premium clients and subsequently wiping out the only copy of it

Shopper Marketing & Promotion Interactive Media Puts Audiences In Charge Of Content

A crop of movies and TV series are allowing viewers to vote on plot developments, choose-your-own-adventure style

Entertainment Music Video Composed Entirely of Stock Media Shows Potential For Future Content Creators

This borrowed-media project is the first of its kind, and showcases the breadth and user-friendliness of the Getty Images database as well as its untapped potential for content makers

Advertising LEGO Ad Uses Sensor Technology To Let Passers-By Wield The Force

Released to promote the latest Star Wars flick, the out-of-home campaign engages pedestrians by permitting them the experience of a Jedi using gesture technology