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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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How do you take an everyday product and reinvent it in an already well-established industry? Then keep reinventing it? Eric Ryan, founder of Method, told our audience at the PSFK CONFERENCE SAN FRANCISCO how in the “sea of sameness” that is the cleaning products aisle his company decided to use minimalist design and the creation of a brand culture that promoted these products as a connection to your home and a place for self-expression, to create the “Aveda for the home.”

January 31, 2014
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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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