Join us as we bring to life our analysis by with expert speakers from companies driving the change and we’ll learn from them what type of insights are driving their decision making and exploring the benefits that come along with this type of business model.
How do you take an everyday product and reinvent it in an already well-established industry? Then keep reinventing it? Eric Ryan, founder of Method, told our audience at the PSFK CONFERENCE SAN FRANCISCO how in the “sea of sameness” that is the cleaning products aisle his company decided to use minimalist design and the creation of a brand culture that promoted these products as a connection to your home and a place for self-expression, to create the “Aveda for the home.”
Viacom executive Kodi Foster says that predictive models don’t work if the data they use is meaningless