motorcycle

Analysis How Brands Like Uber And Microsoft Meet In-Moment Needs With Multimodal Mobility Apps

Detailed in PSFK's Automotive CX Debrief, mobility companies are diversifying their offerings, letting customers switch between options like car sharing, public transportation, bikes and scooters as their needs change

Automotive Could The Auto Dealership Of The Future Sell Experiences Over Cars?

As disruptions from driverless cars to ride-hailing services continue to transform the automotive retail landscape, brands increasingly are turning to selling experiences rather than products to connect with consumers

Hotels, Hospitality & Travel Renovated Gas Station Serves As A Stylish Lounge For Tourists And Locals

The Filling Station Motel is a bike shop reimagined as a modern retail and services space, where visitors can watch mechanics at work while they dine on locally sourced food and wine

Loyalty & Membership Subscription Platform Lets Indie Car Dealers Offer Users All-Inclusive Driving Experiences

Flexdrive's platform enables international car subscription providers like Sweden's Dribe to offer consumers more service, addressing growing consumer demand for mobility sharing and providing more alternatives to purchasing or leasing cars

Shopper Education & Assistance Cyclists Could Avoid Injury With This Wearable From Ford

Ford continues to broaden its outlook on mobility options for consumers with a smart jacket concept that helps people cycle more confidently and better coexist with cars and pedestrians

Merchandising & Curation Digital Accessories Allow BMW Motorcyclists A Safer, More Convenient And Connected Ride

The automaker's new Motorrad app and products account for all of crossroaders' navigational and multimedia needs, including hands-free access to navigation systems, route mapping and cross-country music playlists that allows for smoother journeys

Design Vespa Hack Points To How Auto Makers Could Redesign Classics

Design sensation could provide clues to how legacy brands could reimagine their back catalog

Advertising An Extra Safe Bike Promotes Toyota's New Safety Features

Toyota dealers incorporated new safety technology, like distance detectors and a color alert system, into a bicycle to advertise the Camry's features

Retail How Brands Can Use Public Spaces To Amplify Their Impact

Companies are contributing ideas for infrastructure and creating spaces that bring people together to make an impact on city life

Grocery, Convenience & Supermarket How To Prepare Self-Driving Cars For The Next Frontier

The next wave of automotive development could see drivers only expected to intervene when a car requests it

Technology Connected Bike Light Alerts Emergency Services If There Is An Accident

This magnetic light attaches to the back of a bicycle helmet and functions as a brake and turn signal

Automotive Yamaha Concept Motorcycle Can Be Summoned With Hand Gestures

The self-balancing Motoroid bike can be maneuvered out of a parking space with the wave of a hand

Delivery & Logistics Tokyo Motor Show 2017 Roundup: Small Electric Cars, Sci-Fi Concepts and Futuristic Delivery Vans

The 2017 Tokyo Motor Show lacked new tech buzz, but didn't hold back on futuristic looking cars, bikes and trucks

Design This Wooden Motorcycle Is Made To Run On Algae Oil

Ritsert Mans and Peter Mooji teamed up to make a sustainable motorcycle that uses algae oil for fuel