Fitness & Sport The New York Times Uses AR To Visualize Olympic Action

This new feature takes Olympics coverage to another level

Advertising United Airlines Launches Winter Olympics Campaign With Superheroes

The official Team USA airline launched a superhero-themed campaign, featuring both its employees and sponsored athletes

Banks, Insurance & Financial Services Visa Developed NFC Payment Gloves For The Winter Olympics

These new payment items created by Visa were designed to assist customers to pay for items in South Korea in the coldest of temperatures

Design Paris' 2024 Olympic Medals Are Designed To Be Shared

The concept from designer Philippe Starck includes a share-able medal for the city's bid to host the event

Design Nike Is Releasing A 'Pro Hijab' For Muslim Women

The sports brand is looking to offer performance gear for practicing female athletes

Technology Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Retail How Samsung Is Keeping Olympic Athletes Connected In Rio

Athletes have been given special edition phones to promote the spirit of the games with friends and fans

Advertising How Olympic Athletes Visualize Their Performances With Biometric Sensors

GE strapped LED biosensors to gymnasts, runners, cyclists and more to capture their precise movements

Fashion & Apparel Connected Athletic Shoes Help Golfers Perfect Their Swing

Originating from Samsung's Creative Lab, IOFIT can sense your weight transfer and provide information on what you are doing wrong

Fashion & Apparel Oakley's Olympic Shades Help Athletes Perform

A new set of specially-tinted shades are designed to filter light and create an artificial color spectrum optimized for sport

Watch Olympic Fencing In Full Virtual Reality

Users of Samsung Galaxy smartphones and Samsung Gear VR headsets will have access to 85 hours of programming during the Rio Olympics

Fitness & Sport Christian Louboutin Designs Outfits For Cuban Olympians

Athletes will have chic non-performance footwear for formal occasions including the closing ceremony

Analysis What Does Olympic Sponsorship Mean In The Digital Age?

The Rio 2016 Olympics offers brands and agencies the opportunity to draw large audiences and capture the public mood

Fitness & Sport The World Welcomes The First Refugee Team In The Olympics

Ten athletes will come together to represent over 59 million displaced people