French beauty brand L’Occitane started incorporating braille on its packaging in 1997 to make its products more accessible to visually impaired consumers, and today nearly all of its packaging has braille. Although placing braille lettering on smaller products, such as soaps, proved technically challenging and led to an additive cost of 25%, the brand was willing to absorb these costs so that it could be as inclusive as possible.
As the popularity of dairy alternatives continues to rise, New Milk is dedicated to cutting down on packaging and using sustainable delivery to reach customers in the U.K.
Packaging is undergoing a kind of revolution as consumer habits change, requiring more focus on the environment and on delivery—here's what we found at one of the world's largest packaging expos
The U.K. grocery chain's Unpacked program encourages shoppers to bring their own containers in an effort to curb single-use plastics, and customers are already big fans
The personal care retailer's in-store campaign encourages consumer recycling in partnership with social impact enterprise Plastics for Change
London's DabbaDrop implements re-usable metal tiffin tins in order to package its meals without plastic, offering consumers plastic-free food delivery via bicycle
The beverage retailer's dispensary system uses mobile technology to enable customers to personalize hydration goals and track environmental footprint
The tech co is not only investing in its robotic phone recycling program to help more consumers curb electronic waste, but is also launching a Material Recovery lab in Austin to further its sustainability research
The brand's blockchain-backed QR code packaging lets Carrefour customers look at details like when and where ingredients were sourced, in response to demands for transparency
Sagely Naturals is strategizing its place in the CBD market, marshaling DTC and wholesale tactics while focusing on expanding in the sleep category to edge out competition
The snack brand's augmented reality popup encouraged passersby to scan QR codes to reveal the sugar content of many popular processed foods from competitors like General Mills and Kellogg's
Ship-to-home subscription programs add convenience to the beverage purchasing experience, from wine clubs to reusable packaging
Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways