packaging

Consumer Goods Doritos Fans Can Keep Their Hands Clean With Towel Bag

The reusable terry cloth bag helps consumers keep their fingers clean while snacking, providing a clever solution to a typical pain point of flavored chip consumption

Food & Beverage Frito-Lay's Alexa Skill Lets Parents Leave Notes In Their Kids' Lunches

Parents can ask Alexa what to write in notes on the snack brand's products, helping support their kids as they return to school

Shopper Marketing & Promotions Interview: Stella Artois' VP On How The Brand Is Becoming A Wellness Partner

Slow down, reflect and enjoy every sip of a Stella Artois—PSFK speaks with the beverage brand's Vice President Harry Lewis on its foray into the mindfulness space, and how it's using immersive sensory journeys, replete with engaging content and packaging, to connect with customers

Health Grocery Shoppers Can Scan Any Product For Personalized Nutrition Labels

Called Pinto, the food-scanning app finds the right items for any diet plan, tailoring the grocery-shopping process for customers' specific needs

Packaging & Product Engagement Rice Krispie Treats Provide 10-Second Messages For Auditory Learners

The brand is allowing for greater inclusivity by providing braille stickers and recordable audio boxes for people who are vision-impaired

Food & Beverage Customizable Beverage Allows Consumers To Manage Their Sugar Intake

Kolibri's new drinks store a natural nectar in their bottlecaps, letting consumers adjust the sweetness to their own taste

Packaging & Product Engagement Beer Bottles Use Facial Recognition To Talk Back To Consumers

Black Red Ale Beer launched an AR and NFC-enhanced bottle that can generate customized conversations tailored to drinkers' moods and communicate with them based on their facial expressions, reinventing the timeless beer bottle as an interactive experience of its own

Packaging & Product Engagement Japanese Bakery Uses AR To Turn Baum Cakes Into Vinyl Records With Personalize-able Messages

Japanese confectioners at La famille created a record-shaped pastry and complementary AR app function that delivers a customizable song and message to consumers, functioning as card, entertainment and dessert all in one experience

Packaging & Product Engagement Pizza Chain Creates A Box That Transforms Into A Bed Tray

Just in time for Father's Day, Boston Pizza added some handy functionality to its standard cardboard packaging, debuting a box that folds out into a useable tray as the chain caters to consumer behavior like eating in bed

Packaging & Product Engagement Plant-Based Cups Can Handle Heat And Be Composted

World Centric uses sugarcane fiber to make disposable, biodegradable hot coffee cups, meeting a need for consumers and businesses that are watching their environmental impact

Food & Beverage Scent Liners Let Consumers Smell Products Without Disrupting Packaging

With packaging that percolates scent, customers no longer need to rip open seals to take in the aromas of food, beverages or beauty products

Beauty Crayola Makeup Line Draws Out Shoppers' Sense Of Nostalgia

The childhood favorite comes of age for a new generation, complete with retro packaging and a vegan formula

This Biodegradable, Multifunctional Paper Aims To Curb The Bee Crisis

City Bees created an environmentally friendly, glucose-containing material that can be used in products such as bags or coffee cups, at once helping curb plastic waste while also giving needed nourishment to the dwindling bee population

Retail Forensic Tagging Will Allow Brands And Consumers To Verify Product Authenticity

With the ability to embed tags into raw materials (not just on packaging), everyone along the supply chain can expect greater peace of mind