parenting

Brand Activation & Immersion Parents Can Ask Alexa To Check Their Baby Apps And Devices

As one of the biggest baby gear retailers, Amazon is launching a Baby Skill Activity API, letting parents update baby apps and baby care devices to monitor feedings, changing times, weight and more through voice control

Podcast Podcast: How A Men's Parenting Site Used An Experiential Popup To Drive Engagement

In this episode, CEO of online media brand Fatherly shares how his publication uniquely blends content with commerce, as well as how a recent real-life popup served to further drive engagement and conversions

Analysis Interview: Fatherly Fuses Content And Commerce With Holiday Toy Activation

The Playroom from Fatherly is the online parenting and lifestyle publication's first major experiential consumer activation, taking the form of a playful and shoppable family popup designed to drive engagement and product sales in a more authentic way

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Interview Interview: How A Weekly Newsletter Became A Parenting Media Brand

Michael Rothman, co-founder of Fatherly and speaker at our upcoming CXI 2018 conference, discusses the strategy behind building a digital lifestyle brand for millennials

Fashion & Apparel Bloomingdale's Event Series Explores Modern Womanhood

A series of talks at the department store will focus on female empowerment, starting with a celebration of working moms

Children Social Platform Connects Parents While Avoiding The Pitfalls of Facebook

Chairman Mom looks to bring working parents together while evading issues like the misuse of user information and problematic comments

Talking To Millennial Parents

Mike Kaufman of Fatherly talks about his approach to building a modern media brand that connects with a millennial audience of men - and with women. 

Hotels, Hospitality & Travel Atlanta Airport Set Up Luxurious Private Pods For Breastfeeding

The airport teamed up with Zappos and Mamava to provide comfortable facilities for breastfeeding travelers

Delivery & Logistics Household Robots Are Becoming Much More Than Just Expensive Toys

Advances in AI and robotics are leading to consumer models becoming increasingly useful in our day-to-day lives

Fitness & Sport This NYC Gym For Expectant Mothers Is Made For Pregnant Bodies

At FPC, pregnant women work up a sweat in an environment that keeps them safe while still building strength

Advertising Yoplait Created A Hotline For People To Share Parenting Ideas

Yoplait developed a legitimate hotline for people to call to voice their opinions on how moms should handle their kids while they are in public

Advertising Breastfeeding Mannequins Are Changing Public Perception Of Moms in Colombia

A recent campaign wants to garner public acceptance of nursing moms in Colombia by using breastfeeding mannequins

Design Automated Sensors Are Making Life Easier For New Parents

Monit created a new sensor that sits inside a baby's crib to monitor their diaper to alert parents for them to change it

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