Patagonia

Beauty PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Loyalty & Membership Learn How To Cultivate Consumer Loyalty Across 5 Key Industries

From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX Playbook

Op-Ed Op-Ed: The Experience Is A Brand's Most Important Product

In a time when companies like Apple and Tesla continuously raise the bar for consumer experience, Donny Makower of RED Interactive advocates looking at brands through the eyes of the customer

Design Interview: Disrupting Sustainability For Good

Wanda Weller, former director of design at Patagonia, founded a sustainable home goods company to push for transparency in organic labeling

Advertising Patagonia Platform Connects People With Environmental Causes

The brand launched a digital tool that connects people to local causes as part of its commitment to protect the environment

Retail How Data-Driven Ideation Is Helping Brands Cater To Consumer Needs

PSFK researchers explore how specific data applications can be used to improve retail business practices

Fashion & Apparel Patagonia Has Launched Its Own Online Thrift Store

Worn Wear lets fans of the brand buy, sell and exchange Patagonia goods

Advertising Patagonia Launches Its First TV Ad To Protect A Region

The VR film series highlights the importance of Bears Ears National Monument

Retail How Brands Are Using New Metrics To Measure Success

PSFK attended NYU's Social Innovation Symposium to hear how companies are striving to create social value

Fashion & Apparel New Line Of Clothing Made From Almost 100% Recycled Materials

The garments from Patagonia divert waste from the landfill without sacrificing quality

Food & Beverage Patagonia Is Launching Its Own Line Of Sustainable Beer

Long Root Ale is the latest drinkable product from the outdoors brand which uses a special grain to improve soil quality

Entertainment RiseUP To Prosperity And Contribution: The New Narrative For Global Success

Social entrepreneur Kate Maloney expounds upon the cultural shifts giving rise to individuals and businesses that do good

Advertising Clothing Retailer Publishes Business Handbook For Grassroots Activists

Each chapter of this handbook from Patagonia covers essential activist principles and case studies

Work Patagonia's "Earth Tax" Prompts Businesses to Pay Back the Planet

The clothing brand presents a new method of raising money for environmental causes - an earth tax