pepsi

Food & Beverage How Retailers Like PepsiCo Are Improving Supply Chain Efficiency With Sales Data Optimization

From PSFK's Shopper Data Debrief, here's how three retailers are leveraging in-store purchase data to help inform inventory choices and predict consumer needs

Health PepsiCo Empowers Consumers To Go Green With Personalized Hydration Platform

The beverage retailer's dispensary system uses mobile technology to enable customers to personalize hydration goals and track environmental footprint

Brand Activation & Immersion Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle

Marriott Hotels is collaborating with PepsiCo Lifewtr AR-enabled bottles for a virtual art activation that allows guests to customize a digital hotel room, choosing from a mobile gallery or even creating their own art

Consumer Goods Pepsi Provides Football Fans With A Multi-City Tailgate Tour

Hoping to build engagement with football season's wide-reaching audience, the retailer's tour will travel to select NFL cities and college campuses and feature events like concerts and meet and greets with team legends

Shopper Marketing & Promotions Arby's Advertised The World's Biggest Ad On A Sesame Seed

To promote its switch from Pepsi to Coca-Cola products, Arby's created the world's smallest advertisement as well as the world's largest ad poster, setting two records in an effort to playfully spread the world about its new partnership

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Cafe & Restaurant How Beverage Companies Are Leveraging Unique Experiences

Alcohol and soft drink brands are piquing consumer interest with new experiences, from robotic decanters to chatbots and cocktail vending machines

Grocery, Convenience & Supermarket Why ‘Craft’ Sparkling Water Is Taking Over The Soft Drink Market

Carbonated water is making a splash as sugary drinks are ditched for healthier options with Instagram-ready packaging

Advertising Gatorade Exhibition Showcases The Future Of Athletic Performance

The brand's SXSW installation showed how serious they are about being a part of the future of sports

Design Pepsi Created A New Product Design For The Humble Water Bottle

The soft drink brand developed a new product line called Drinkfinity in response to declining soda sales

Advertising Why Consumers Soundly Rejected The Idea Of Doritos For Women

While crunch-less Doritos could come in handy when trying to sneak a snack, gendering its marketing is probably not the best approach

Entertainment Pepsi's Super Bowl Ad Is A Time Machine For The Brand Through The Decades

Pepsi looks to recapture former days of glory by taking viewers down memory lane in its Super Bowl ad

Entertainment Doritos And Mountain Dew Combine Two Super Bowl Ads Into One

The ad from PepsiCo marks the first time a conglomerate has advertised two brands at once during the big event

Retail Interview: CPG Expert On The Impact Of Amazon Go Store

PSFK speaks to Bonin Bough, who has been pioneering consumer brands' response to new technology and changing consumer needs