pepsi

Analysis Brands Like Pepsi And Kellogg's Are Using Intelligent Merchandising To Optimize Store Sales

Through AI and VR, tech-led merchandising tracks the way shoppers interact with products, improving the store experience and optimizing sales by stocking the rights items at the right place and time

Advertising How Walgreens Is Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Brand Activation & Immersion How CPG Names Like Pepsi And KIND Are Reimagining Storytelling With AR

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

Delivery & Logistics PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Features How Retailers Like PepsiCo Are Improving Supply Chain Efficiency With Sales Data Optimization

From PSFK's Shopper Data Debrief, here's how three retailers are leveraging in-store purchase data to help inform inventory choices and predict consumer needs

Food & Beverage PepsiCo Empowers Consumers To Go Green With Personalized Hydration Platform

The beverage retailer's dispensary system uses mobile technology to enable customers to personalize hydration goals and track environmental footprint

Hotels, Hospitality & Travel Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle

Marriott Hotels is collaborating with PepsiCo Lifewtr AR-enabled bottles for a virtual art activation that allows guests to customize a digital hotel room, choosing from a mobile gallery or even creating their own art

Consumer Goods Pepsi Provides Football Fans With A Multi-City Tailgate Tour

Hoping to build engagement with football season's wide-reaching audience, the retailer's tour will travel to select NFL cities and college campuses and feature events like concerts and meet and greets with team legends

Shopper Marketing & Promotion Arby's Advertised The World's Biggest Ad On A Sesame Seed

To promote its switch from Pepsi to Coca-Cola products, Arby's created the world's smallest advertisement as well as the world's largest ad poster, setting two records in an effort to playfully spread the world about its new partnership

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Cafe & Restaurant How Beverage Companies Are Leveraging Unique Experiences

Alcohol and soft drink brands are piquing consumer interest with new experiences, from robotic decanters to chatbots and cocktail vending machines

Grocery, Convenience & Supermarket Why ‘Craft’ Sparkling Water Is Taking Over The Soft Drink Market

Carbonated water is making a splash as sugary drinks are ditched for healthier options with Instagram-ready packaging

Fitness & Sport Gatorade Exhibition Showcases The Future Of Athletic Performance

The brand's SXSW installation showed how serious they are about being a part of the future of sports

Design Pepsi Created A New Product Design For The Humble Water Bottle

The soft drink brand developed a new product line called Drinkfinity in response to declining soda sales