pepsi

Brand Activation & Immersion Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle

Marriott Hotels is collaborating with PepsiCo Lifewtr AR-enabled bottles for a virtual art activation that allows guests to customize a digital hotel room, choosing from a mobile gallery or even creating their own art

Consumer Goods Pepsi Provides Football Fans With A Multi-City Tailgate Tour

Hoping to build engagement with football season's wide-reaching audience, the retailer's tour will travel to select NFL cities and college campuses and feature events like concerts and meet and greets with team legends

Shopper Marketing & Promotions Arby's Advertised The World's Biggest Ad On A Sesame Seed

To promote its switch from Pepsi to Coca-Cola products, Arby's created the world's smallest advertisement as well as the world's largest ad poster, setting two records in an effort to playfully spread the world about its new partnership

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Cafe & Restaurant How Beverage Companies Are Leveraging Unique Experiences

Alcohol and soft drink brands are piquing consumer interest with new experiences, from robotic decanters to chatbots and cocktail vending machines

Food & Beverage Why ‘Craft’ Sparkling Water Is Taking Over The Soft Drink Market

Carbonated water is making a splash as sugary drinks are ditched for healthier options with Instagram-ready packaging

Advertising Gatorade Exhibition Showcases The Future Of Athletic Performance

The brand's SXSW installation showed how serious they are about being a part of the future of sports

Design Pepsi Created A New Product Design For The Humble Water Bottle

The soft drink brand developed a new product line called Drinkfinity in response to declining soda sales

Advertising Why Consumers Soundly Rejected The Idea Of Doritos For Women

While crunch-less Doritos could come in handy when trying to sneak a snack, gendering its marketing is probably not the best approach

Entertainment Pepsi's Super Bowl Ad Is A Time Machine For The Brand Through The Decades

Pepsi looks to recapture former days of glory by taking viewers down memory lane in its Super Bowl ad

Entertainment Doritos And Mountain Dew Combine Two Super Bowl Ads Into One

The ad from PepsiCo marks the first time a conglomerate has advertised two brands at once during the big event

Grocery, Convenience & Supermarket Interview: CPG Expert On The Impact Of Amazon Go Store

PSFK speaks to Bonin Bough, who has been pioneering consumer brands' response to new technology and changing consumer needs

Retail Order Your Next Round Of Drinks From A Chatbot

This Pepsi chatbot accepted drink orders from event attendees and notified them when they were ready

Food & Beverage Pepsi Places Snapchat Barcodes On Millions Of Bottles

The codes came out of a partnership to promote a new limited-edition summer drink, allowing customers to add exclusive filters to their photos