PET

Brand Activation & Immersion Petco's New York Flagship Features An Experiential Pet Food Kitchen

Justfordogs is helping Petco enable experiential retail with a kitchen where customers are invited to watch chefs prepare veterinarian-approved dog food for sale

Analysis Interview: DTC Cannabis Brand Feals On Making CBD Approachable For All Consumers

PSFK speaks to one of Feals' co-founders to learn about how the brand diversifies itself in an increasingly crowded space by prioritizing approachability through consumer education and offering a live, human-staffed CBD hotline

Advertising Purina Street Campaign Tests Dogs' Urine To Assess Health

The pet brand's 'Street Vet' campaign involves a one-of-a-kind billboard that runs tests on dogs' urine to promptly assess their health

Automotive How Brands Like Tesla Are Bringing Owners Closer To Their Pets With Everyday Integration

From PSFK's Engaging Millennial Pet Owners report, here's how innovative brands are helping make pets a part of everyday life, from cat-calming car radios to tech-enabled dog houses

Features How Retailers Like Walmart Are Appealing To Pet Owners With In-Store Grooming And Vet Services

From PSFKs Engaging Millennial Pet Owners report, here is how four companies are supplementing their product selection with relevant pet care services

Health How Brands Like FitBit Are Employing Technology And DTC Services In Pet Health

Pet healthcare brands and providers are engaging a new wave of millennial owners with tech-driven wellness and direct-to-consumer veterinary services

Delivery & Logistics How Retailers Like Petco Court Millennials With Wellness-Oriented & DTC Pet Food

From PSFK's Engaging Millennial Pet Owners report, here's how four brands are appealing to the young demographic with premium pet food products and services

Consumer Goods Brandless Offers Shoppers More Categories And Membership Options

The "brand tax-free" retailer launches premium baby and pet assortments with new price points as well as an optional subscription service, diversifying its inventory while optimizing convenience

Beauty Op-Ed: How Will The 2018 Farm Bill Affect The Beauty World?

Cannabis researcher Colleen Quinn on the impact of the 2018 Farm Bill in the U.S., which loosens restrictions on hemp usage, on the skincare, wellness and beauty industries, and why securing sustainable, authentic supply chain will become brands' top priority

Fashion & Apparel Retailer Expands Pet Costume Inventory In Response To Millennial Interest

E-tailer Zulily is offering a wide variety of seasonal pet costumes, treats and toys in a bid to appeal to younger consumers, using algorithms to make tailored suggestions for pet owners

Post Purchase Service & Support Salon Encourages Pets And Their Owners To Enjoy Treatments Together

The massive Private I Concept Store in Hong Kong features multiple animal-friendly zones, including pools, spas, vets and a bakery for dogs as well as hair and nail spaces for owners

Food & Beverage PetSmart Shoppers Can Receive Points For All Purchases With Loyalty Program

Pet lovers earn 8 points for every dollar they spend through PetSmart's latest loyalty program, offering members added perks like free shipping and birthday gifts for pets

Brand Activation & Immersion Pet Food Brand Launches Radio Station To Calm Vet-Bound Cats

Cat Calm Radio aims to ease the nerves of pets and their owners using music specifically suited for the biological makeup of felines

Loyalty & Membership Petco Tests A Cashierless, Service-Focused Store

The pet retailer's PetCoach store will provide grooming, training, nutrition counseling and veterinary care among other services, also offering a membership-based option that gives customers monthly perks