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January 16, 2019 | New York City
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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Sandra Richter is a co-founder and CEO of Soofa, a Boston-based startup that equips urban centers with smart furniture. Soofa benches can charge phones and are now located in 100 cities.  

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Nikki Kaufman is the founder and CEO of Normal, an innovative brand selling tailor-made 3D printed premium earphones. Using 3D printing technology to mass produce a consumer product, Normal and its flagship factory and store located in Chelsea are changing the rules (and future) of American manufacturing. A graduate of Princeton University, Nikki was a founding team member at consumer products company Quirky. She led several departments within the company, including Operations and People and Culture, and continues to serve as a Cultural Advisor.

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Margot Landsdorf of Shopkick explains how mobile phones can be used to influence consumer behavior—both before and during an in-store experience

August 11, 2015
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David Blumenfeld of Westfield Labs goes through the benefits of installing one-touch, interactive displays for a new kind of window shopping

July 21, 2015
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