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Gaming & Play Pokemon Pass Drives Players To Target With Gaming Rewards

Pokémon Pass will reward players of its various games for visiting Target locations with free Pokécontent like a Shiny Pikachu or a Shiny Eevee

Brand Activation & Immersion Champion And Foot Locker Offer eSports Fans Live NYC Tournament

Giving esports fans the chance to connect in real life, the two retailers will be hosting a tournament at Champion's flagship store as well as selling merchandise from the competing teams in-store and online

Advertising Mattel Celebrates International Women's Day With Barbie Activation

In an effort to reinforce Barbie as an empowering icon for girls, the Mattel brand launched a New York popup store and global social media campaign for IWD

Children Disney's Internal Design Tool Helps Retailers Implement Recyclable Packaging

Disney and the Toy Association are aiming to set a new industry standard, releasing a SmartPackaging tool that provides smaller retailers with the resources they need to enable sustainable design

Fashion & Apparel LEGO Offers Snapchat Audience Mobile-First AR Store Experience

At a London store activation, LEGO bridged the physical and digital experience by featuring a giant Snapchat code in an empty space for visitors to scan to access clothing, a DJ and more in AR

Merchandising & Curation Store Preview: PSFK Heads Off To CAMP

CAMP, a toy store in New York's Flatiron district, offers an entertaining and immersive experience for kids and adults alike, filling the gap left behind after the demise of Toy 'R' Us with engaging and discovery-driven shopping

Events Interview: Fatherly Fuses Content And Commerce With Holiday Toy Activation

The Playroom from Fatherly is the online parenting and lifestyle publication's first major experiential consumer activation, taking the form of a playful and shoppable family popup designed to drive engagement and product sales in a more authentic way

Hotels, Hospitality & Travel Lego's Flagship Store Encourages Kids' Creativity With Interactive Facility

The store encourages children to build their own cities of the future, providing interactive areas where kids can learn about modern architecture and environmental impact

Design Fountain-Turned-Playground In Mexico City Shows Experiential Uses For Outdoor Space

An architecture project transformed a city square into a play area, illustrating how a simple design can change the experience of public space

Children LEGO Embraces Voice As A Powerful Tool For Play

LEGO launched an interactive game for Amazon Alexa that combines verbal storytelling and physical play

Advertising The London Philharmonic Is Partnering With Playstation For A Video Game Concert

The performance will feature music from PlayStation games including The Last of Us and Horizon Zero Dawn

Food & Beverage Cartoon Characters Encourage Kids To Make Healthy Eating Choices

Meal Monsters is an app that wants parents and kids to learn how to make healthy cooking choices through interactive storytelling, games, and making recipes together

Design This Toy Puzzle Is Actually A Piece Of Furniture

DesignLibero have created plush animals that can transform into functional furniture pieces

Technology Play With Your Pet Remotely While Away From Home

Petcube Play lets people interact with cats and dogs using a phone