Pokémon Go

Gaming & Play Pokemon Pass Drives Players To Target With Gaming Rewards

Pokémon Pass will reward players of its various games for visiting Target locations with free Pokécontent like a Shiny Pikachu or a Shiny Eevee

Entertainment Jurassic World AR Game Drives Players Into Walmart And AMC Locations

An immersive mobile game based on the new Jurassic World movie gives users points for visiting certain businesses, using Google Maps' latest interface to let players find virtual dinosaurs as well as battle other gamers in real time

Op-Ed Op-Ed: AR Is Turning The World Into A Playground For Creative Brands

Tool of North America creative director Clay Weishaar explores how brands can use the tech to enhance physical experiences in retail, travel, education and more

How Augmented Reality Is Changing The Museum Experience

AR technology allows anyone to design a cultural experience, blurring boundaries between public and private in institutions like museums and transforming how people experience art

Advertising 4 Projects Bringing Entertainment Across Platforms

PSFK takes a look at some recent ways the entertainment industry has expanded its reach, from Stranger Things design to Harry Potter gaming

Cafe & Restaurant How Nike Is Using Augmented Reality To Ward Off Illicit Reseller Bots

When skipping to the front of the digital line is a few lines of code away, brands have to get creative to ensure products make their way to actual fans

Retail Why Augmented Reality Is The Next Battleground For Apple And Google

The two biggest players in smartphone software are pitching to win the war for AR

Retail Say Hello To The First Augmented Reality Messaging Platform

Neon allows users to interact with their friends through augmented reality messages

Home Apple Enters The Home Market With Its Own Connected Voice Assistant

The smart speaker was announced to compete with the likes of Amazon Echo and Google Home

Features After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Technology Star Wars Wristband Lets People Control A Robot

The new Force Band allows the wearer to dictate the movements of a small BB-8 toy

Gaming & Play Pokémon Go Wearable Will Let You Play Without A Screen

A new gaming device will light up and vibrate when its owner is near a Pokéstop

Op-Ed Pokémon Go’s Success In Tech Is The Art Industry’s Saving Grace

CEO of Meural shares how digital positively impacts the consumption of visual culture for those that don’t have regular access to it

Automotive Insurance Campaign Illustrates The Dangers Of AR Gaming

This ad aims to curb road safety by reminding drivers about the consequences of playing mobile games behind the wheel