pop-up

Brand Activation & Immersion eBay Helps All-Star Weekend Fans Celebrate With Popup Shop And Digital Drops

eBay aligned with the popular sports weekend with an NBA-themed popup shop In Charlotte, NC, as well as released online sneaker drops from its coveted collection

Fashion & Apparel LEGO Offers Snapchat Audience Mobile-First AR Store Experience

At a London store activation, LEGO bridged the physical and digital experience by featuring a giant Snapchat code in an empty space for visitors to scan to access clothing, a DJ and more in AR

Food & Beverage Hemp Beverage Startup Recess Opens Adult Playground For Stressed Workers

The wellness beverage brand opens a lively popup experience designed to provide a recreational reset for overstressed creatives

Fitness & Sport Nike Debuts SNKRS Popup Featuring App-Only Merch Access

As Nike continues to strive for seamless merging of digital and physical experiences, the brand opened a temporary shop operating SNKRS drops pushed exclusively to app members' phones

Beauty Benefit Popup Visitors Can Test Winged Eyeliner With A Side Of Chicken Wings

Targeted at foodies and makeup junkies alike, the cosmetics retailer is partnering with Mother Clucker to serve up edible wings alongside eyeliner tutorials debuting its new product

Consumer Goods PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Grocery, Convenience & Supermarket Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

Hotels, Hospitality & Travel Digital Native Away Offers Nordstrom Shoppers Lifestyle Popup

The travel startup branches out from its one-product mainstay into a larger range of merchandise, teaming up with the department store in order to reach more consumers as it expands from its digital-only origins

Merchandising & Curation Nordstrom Stores Offer Men's Curation Of Outdoor Apparel Brands

The department store's New Concepts, a menswear discovery platform that features physical and digital popup shops with partnering brands, is making its debut with a selection of outdoor apparel retailers to reach more male consumers

Home WeWork London Office Invites Visitors To Shop Its Furnishings

The coworking brand's London popup invites visitors to shop wares from the likes of Urban Outfitters, Debenhams and Amazon featured in its space, promoting discovery of its services as well as the LiketoKnow.it app

Entertainment How Brands Like Party City Use Integrated Pop-Ups To Drive Engagement

Toy and other kid-centric brands like Kroger and Build A Bear are expanding consumer outreach by holding activations in unexpected locations

Cafe & Restaurant Mandarin Oriental Offers An Immersive Pop-Up Dining Experience

At the Marrakech location of Mandarin Oriental, the world’s smallest chef takes guests on an immersive animated tour of the world

Automotive Mercedes-Benz Pop-Up Targets Families With Kid-Sized "Dealership"

The luxury automaker hosts a pop-up at the King of Prussia Mall to let kids test drive tiny versions of their vehicles

Events Interview: Fatherly Fuses Content And Commerce With Holiday Toy Activation

The Playroom from Fatherly is the online parenting and lifestyle publication's first major experiential consumer activation, taking the form of a playful and shoppable family popup designed to drive engagement and product sales in a more authentic way