Beauty PopSugar's one-day pop-up brought the publication to life with IRL beauty and wellness experiences

Lifestyle website PopSugar created an experiential one-day pop-up in Bryant Park’s Winter Village. Focused on beauty and wellness, the Sugar Chalet features a mix of retail, events and food from partners like Athleta and e.l.f Cosmetics. Activations include meditation workshops, makeover stations, an onsite calligrapher and a meet and greet with chef Maria Koutsogiannis.

Cafe & Restaurant Orlando Rabbit Care x The Nook partner for popup bunny café to relocate distressed rabbits

Orlando-based restaurant the Nook on Robinson collaborates with the Orlando Rabbit Care & Adoptions for a bunny café pop-up to relocate distressed rabbits and educate the community on adopting. The pop-up features bunnies, snacks and adult beverages in an initiative to create community involvement and increase social impact.  

Fashion & Apparel STORY at Macy's "Home for the Holidays" Activation Brings Gifting To Life With Special Events

'Tis the season for gingerbread making and cocktail inspiration—so the retailer is exciting consumers this December to spread the cheer with a special immersive holiday curation and programming from STORY

Sustainability & Transparency DSW encourages consumers to donate shoes at its DSWGives Do Good Popup

Shoe retailer DSW is trying something new for its DSWGives Do Good Pop-Up: There is no merchandise. Instead of driving sales, the space focuses on giving back through DSWGives, the retailer’s philanthropic arm. Visitors are encouraged to bring pairs of shoes to donate at the pop-up, where they will also learn about DSW’s mission through interactive experiences.

Brand Activation & Immersion Love Me Hug Me spotlights Alzheimer's in immersive NYC popup

Fashion boutique Love Me Hug Me is putting the spotlight on Alzheimer’s in its holiday pop-up. The seven-room space immerses visitors in a love story based on brand founder Elaine Hong’s grandparents, complete with a theater, a playground and a giant moon. Love Me Hug Me will also donate 10% of ticket sales to the Alzheimer's Foundation of America.

Banks, Insurance & Financial Services American Express' exclusive food & gift popup opens to members in celebration of Small Business Saturday

Financial services company American Express is opening an exclusive pop-up for its members in celebration of Small Business Saturday. American Express Platinum House features premium NYC dining, including bites and drinks from Wayan, Legacy Records and the Michelin-starred Cote Korean Steakhouse. The brand also offers a concierge, local guides and gift wrapping.

Store Experience & Design RealSelf launched House of Modern Beauty popup to immerse guests in beauty treatments and talks

Cosmetic treatment planning service RealSelf is launching its House of Modern Beauty pop-up for just two days in Hudson Yards. Guests can get beauty treatments, take part in immersive brand experiences, and listen to insider panels that include speakers from WWD, Vogue and The Cut. Tickets to the immersive space cost $50.

Hotels, Hospitality & Travel Bloomingdale's Loews Regency lobby popup offers holiday shopping and customization

Department store Bloomingdale’s is opening a holiday pop-up in the lobby of the Loews Regency New York Hotel, its first hotel activation. The downstairs lounge serves as a showcase for popular gifts, holiday-themed products and other Bloomingdale’s-branded merchandise, and the space will also feature on-site leather monogramming from Royce New York.

Store Experience & Design eBay's one-day Black Friday Escape Room let overloaded shoppers relax and play

Ecommerce giant eBay is setting down roots in a one-day pop-up called Black Friday Escape Room. Designed to help overloaded shoppers get a moment of peace on the biggest shopping day of the year, the multi-room installation features holiday-inspired challenges and interactive installations, plus a “Zen Room” that includes hot drinks and stress-free shopping.

Retail DSW's NYC Popup Encourages Consumers To Give Back This Holiday Season

This shoe retailer is elevating the holiday retail pop-up experience into an opportunity to make a difference in children's lives, blending philanthropic initiatives with an immersive space

Cafe & Restaurant Patagonia Action Works pop-up café promotes consumer activism

Patagonia Action Works, the outdoor retailer’s activism-focused digital platform, opened a pop-up café in London that connected customers to activist groups in the UK, Europe and the US The three-week activation included activist training, volunteer opportunities, borrowable literature, walking trips and chances to meet environmental groups.

Case Study Cartier Pops Up In Singapore With A Record Store And Custom Haikus

The luxury jewelry brand is bringing its Clash de Cartier popup to Singapore, where personal haikus and high-end jewelry go hand-in-hand

Advertising Why This Buzzy Instagram Account Opened A Bespoke NYC Newsstand

PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand