pop-up

Brand Activation & Immersion Cartier Pops Up In Singapore With A Record Store And Custom Haikus

The luxury jewelry brand is bringing its Clash de Cartier popup to Singapore, where personal haikus and high-end jewelry go hand-in-hand

Advertising Why This Buzzy Instagram Account Opened A Bespoke NYC Newsstand

PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand

Beauty CVS Now Offers Services Like Blowouts And Makeup Application Nationwide

BeautyIRL, CVS's in-store cosmetics activation, is expanding to almost 50 stores, bringing affordable beauty treatments to shoppers

Cafe & Restaurant Foot Locker Opens A Pop-Up Café In Its Los Angeles Flagship

Foot Locker's pop-up Rivals Café pays homage to the food of Los Angeles and Chicago, serving free bites to customers when they make purchases

Case Study Miista Turned Its Shoes Into Art In A Gallery-Inspired NYC Pop-Up

The London-based shoe brand opened its first U.S. store in the LES, elevating its wares by displaying pairs on pedestals and hosting events

Design IHOP Is Inviting L.A. Loyalty Members To Dine In Its Exclusive Tiny-House Restaurant

The Tiny IHOP Dinner Series lets select MYHOP members enjoy pancakes inside the brand's smallest restaurant, which includes only one booth

Food & Beverage KIND's Public Art Installation Shines A Spotlight On Synthetic Dyes

The snack bar company used a public activation to highlight its stance against synthetic food dyes and its support of consumers' wellbeing

Grocery, Convenience & Supermarket Pop Up Grocer NYC Is Back—This Time, Complete With A Lounge, Event Space And New Partnerships

PSFK chats with founder Emily Schildt about her traveling grocery store format that has returned for fall, staying longer and hosting more experiences that invite shoppers to linger, discover and connect over healthy living

Hotels, Hospitality & Travel Travelers Can Explore Their Senses At Louis XIII's Changi Airport Pop-Up

The luxury spirits maker is inviting visitors to the Singapore airport to discover its brand in an immersive sensory activation

Fashion & Apparel This Brand Rented A Bodega For NYFW—Then Extended Its Stay By A Year

Luxury bag brand Gelareh Mizrahi intended to pop up at a Soho convenience store for a week. It ended up signing a lease for a full year

Automotive Hearst Autos Pop-Up Switches Gears For New York Fashion Week

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Retail Cheetos Opened Its Very Own NYFW Beauty Salon

Cheetos superfans could get beauty treatments inspired by the crunchy orange snack, including manicures, makeup and hair extensions

Consumer Goods Shoppers Can Rent, Restore And Repeat At Coach's NYFW Pop-Up

To celebrate New York Fashion Week, Coach is diving into its archives and inviting visitors to rent and restore select pieces

Entertainment Treat Yo' Self With A Visit To This 'Parks and Recreation' Themed Pop-Up Bar

A bar inspired by the NBC sitcom is popping up in Chicago, including bites from Sweetums and JJ's Diner