pop-ups

Brand Activation & Immersion Direct-To-Consumer Lingerie Startup Hosts Pop-Up Shops To Glean Consumer Insights

Lively, a digitally-native brand, uses a pop-up strategy to foster community among consumers, offering them an engaging in-store experience while also gaining a better understanding of its customers

Packaging & Product Engagement Louis Vuitton Celebrates Men's Fragrance Line With A Pop-Up Made Of Packaging

The retailer is promoting the release of men's fragrances in NYC with an artful display constructed out of 3,000 cologne tube packages

Fashion & Apparel Coach's First Brand Pop-Up Is A Creative, Location-Specific Playground

Life Coach began this week in New York City, and features fortune-telling, carnival games and live entertainment

Retail Club Monaco Offers Shoppers Rotating In-Store Pop-Ups To Encourage Repeat Visits

The Ralph Lauren-owned retailer is showcasing the products of different small businesses every three to four months to help encourage more diverse consumer foot traffic

Advertising PayPal's Pop-Up Exhibit Was Built Using Customer Feedback

The payment platform's first experiential activation is meant to manifest its cash back rewards program in a not-so-abstract manner

Beauty Sephora Celebrates Year 20 With An Immersive House Of Beauty

Over two days this fall, SEPHORiA will invite guests to explore interactive rooms and beauty activities

Home Tiffany & Co.'s Flash Flower Arrangements Bring Lushness To City Streets

The pop-up floral displays beautified New York's concrete jungle, catching eyes and giving the brand a chance to showcase home goods and accessories

Food & Beverage Digital Time Capsule Engages Philanthropic Festival-Goers One Year Later

PSFK explored Tito's pop-up at Governors Ball to see how the brand is bringing fans into its social impact mission through video-recorded commitments

Delivery & Logistics Blue Apron Steps Out Of The Box With An Interactive Pop-Up Shop

The multi-week installment in New York includes cooking classes and talks from celebrated chefs

Advertising Google Created An AI-Powered Mini Golf Course To Promote Its Home Speakers

Google's mini golf pop-up lets players interact with its voice assistant, enhancing the put-put experience while demonstrating the tech giant's connected-home prowess

Store Experience & Design FILA Puts 47-Artist Collaboration At Center Of Reintroductory Pop-Up Shop

The NYC activation marked the brand's first retail experience in the city in nearly 10 years, using the draw of limited edition sneakers to regain its footing in a competitive market

Fashion & Apparel Festival-Goers Can Buy Designer Jewelry From A Volkswagen Bus

Alexis Bittar's gold-plated VW camper is making the rounds at this year's Coachella festival with a capsule collection of jewelry

Wellness Brandless Is Opening Its First Brick-And-Mortar Retail Pop-Up

The online retailer is launching its first physical retail experience, centered around community and mindful living, in Los Angeles

Cafe & Restaurant Glossier Took Over A San Francisco Cafe To Bring Makeup To The Table

The beauty brand launched a pop-up shop at Rhea's Cafe where customers can try out Glossier products while they eat and socialize