product

Analysis How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Delivery & Logistics How Beverage Brands Like Loop Drive Loyalty With Subscription Services

Ship-to-home subscription programs add convenience to the beverage purchasing experience, from wine clubs to reusable packaging

Food & Beverage Beer Drinkers Can Use Brew To Develop Their Own Kodak Photos

Kodak and Delaware-based brewery Dogfish Head collaborated on a beer with a pH capable of developing Kodak Super 8 film, dubbing the brew "analog beer for a digital age"

Brand Activation & Immersion SoulCycle Expands Apparel Collection With Nordstrom Partnership

The fitness brand is partnering with the department store retailer to release its latest line of athletic apparel, advertising it through social media and on its class instructors

Fashion & Apparel PSFK's Guide To New York Retail Innovation Week

Come meet pioneering retail minds from Target, Hershey's, Eileen Fisher and more in NYC from Jan 13-19

Beauty Equinox Expands Into Lifestyle Space With Beauty And Wellness Holiday Retail

The luxury gym is looking to provide its customers with more than just fitness resources, testing out a scope-broadening venture into the beauty and wellbeing space with holiday product offers

Advertising Shanghai Shoppers Can Taste Dove Chocolate At Its Hotel Popup

The multisensory popup experience will provide tastes of Dove's different chocolates in an interactive, hotel-inspired setting, inviting visitors to find their 'pleasure profile'

Grocery, Convenience & Supermarket Häagen-Dazs Uses Geo-Targeting To Deliver To On-The-Go Customers

The ice cream brand is piloting a way to offer its products to those in need of a sweet treat wherever they are using location-based technology

Loyalty & Membership Underwear Brand Offers Subscribers Discounts And Exclusive Prints

In an effort to drive loyalty, MeUndies is providing its subscribers with additional benefits like discounts on all of its merchandise rather than on just its underwear offerings

Shopper Marketing & Promotion Arby's Advertised The World's Biggest Ad On A Sesame Seed

To promote its switch from Pepsi to Coca-Cola products, Arby's created the world's smallest advertisement as well as the world's largest ad poster, setting two records in an effort to playfully spread the world about its new partnership

Packaging & Product Engagement Scent Liners Let Consumers Smell Products Without Disrupting Packaging

With packaging that percolates scent, customers no longer need to rip open seals to take in the aromas of food, beverages or beauty products

Fitness & Sport Laundry Brand's Invisible Logo Activates When Players Work Up A Sweat

Brazilian detergent brand Omo created a special ad that only reveals the logo when the soccer players sweat in their jerseys

Events Our Consumer Experience Conference Is Today

Get your pass now to experience 20+ innovation talks and to network with 400+ likeminded individuals

Retail Retail Column: Why Retailers Should Never Forget Common Sense Principles

Retail columnist Winston Wright discusses the power of common sense principles in brick-and-mortar success

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