From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services
Ship-to-home subscription programs add convenience to the beverage purchasing experience, from wine clubs to reusable packaging
Kodak and Delaware-based brewery Dogfish Head collaborated on a beer with a pH capable of developing Kodak Super 8 film, dubbing the brew "analog beer for a digital age"
The fitness brand is partnering with the department store retailer to release its latest line of athletic apparel, advertising it through social media and on its class instructors
The luxury gym is looking to provide its customers with more than just fitness resources, testing out a scope-broadening venture into the beauty and wellbeing space with holiday product offers
The multisensory popup experience will provide tastes of Dove's different chocolates in an interactive, hotel-inspired setting, inviting visitors to find their 'pleasure profile'
The ice cream brand is piloting a way to offer its products to those in need of a sweet treat wherever they are using location-based technology
In an effort to drive loyalty, MeUndies is providing its subscribers with additional benefits like discounts on all of its merchandise rather than on just its underwear offerings
To promote its switch from Pepsi to Coca-Cola products, Arby's created the world's smallest advertisement as well as the world's largest ad poster, setting two records in an effort to playfully spread the world about its new partnership
With packaging that percolates scent, customers no longer need to rip open seals to take in the aromas of food, beverages or beauty products
Brazilian detergent brand Omo created a special ad that only reveals the logo when the soccer players sweat in their jerseys
Retail columnist Winston Wright discusses the power of common sense principles in brick-and-mortar success