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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Ivan Sanchez is the Chief Strategy Officer at Dentsu Aegis Network, Mexico. He has experience in designing marketing strategies for companies like Pepsico, General Motors, Verizon Wireless and Pernod Ricard, among others. Sanchez's advertising career started in Colombia, working for Grey Worldwide. In 2003 he moved to to New York City and worked for agencies The Vox Collective (now Vox Profero), Globalhue and MDC Partners' Adrenalina, leading their strategic planning departments. An entrepreneur by trade, Sanchez also founded the first Word Of Mouth Marketing agency in the Latin American Region tailoring WOM and social media strategies for brands like Staedtler, Danone, Jose Cuervo, Sony and Nike.

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Jane McGonigal is a game designer, games researcher, and author, specializing in pervasive gaming and alternate reality games (ARGs). She initially rose to prominence due to her work with design company 42 Entertainment from 2004 to 2006, on projects including the alternate reality game I Love Bees(2004). Jane’s most recent project is next month’s “Find the Future” game taking place at the New York Public Library.

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Emilie Baltz discusses the complex experiences that we associate with food.

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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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