QR code

Fashion & Apparel Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Entertainment NBCUniversal Pilots 'ShoppableTV' Feature That Directs Viewers To Ecommerce Sites

Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly

Fitness & Sport French Sporting Goods Retailer Opens Apple-Powered Cashless U.S. Store

Decathlon is launching its first and flagship location on U.S. soil complete with digital-led and cashless transaction features as well as experimenting with kiosk check-outs

Advertising KIND Snacks' AR Pop-Up Tells Consumers Competitors' Sugar Content

The snack brand's augmented reality popup encouraged passersby to scan QR codes to reveal the sugar content of many popular processed foods from competitors like General Mills and Kellogg's

Banks, Insurance & Financial Services Seafood Producer Implements SAP Blockchain Tech To Enable Supply Chain Transparency

Consumers of Bumble Bee seafood brand can now scan a QR code to see details on their tuna's journey through the production process, enabling transparency in an industry rife with sustainability controversy

Analysis How Nike's New York Flagship Sets A New Standard For Tech-Enabled Store Experiences

PSFK breaks down the tech integration and member services that make the Nike House of Innovation a best-in-class example of next-generation brick and mortar

Food & Beverage Kroger Debuts Own Mobile Payment System For Loyalty Shoppers

An app-integrated payment system from the supermarket chain aims to make checkout easier than ever while also linking to customers' rewards accounts

Retail Autonomous Store Aims To Bring Cashierless Checkout To Everyday Convenience Shopping

California-based retailer Inokyo is beta testing its autonomous checkout technology, and if successful, will provide a blueprint for smaller stores to offer the convenience of cashierless service

Hotels, Hospitality & Travel Art-Inspired QR Codes Let Tourists Lead Their Own Self-Guide Tours Of Hong Kong

Visitors new to Hong Kong's Old Town Central district have the opportunity to find illustrated QR codes in the area to start a tour

Design This Cloud-Based Medical Wristband Could Save Your Life In An Emergency

The wearable could help medical professionals diagnose and treat patients more quickly and efficiently

Health Kiosk-Free Bike Share Program Set Its Sights On San Francisco

SF startup Spin is looking to introduce a new program where rental information is stored inside the bike through Bluetooth and GPS rather than at a station

Automotive German Commuters Can Now Watch Ads In Exchange For Free Bus Rides

Welect lets those traveling by public transport watch advertisements in exchange for a train or bus ticket

Technology This IoT Jacket Gives Wearers Special Access To NYC Events

EVRYTHNG and Avery Dennison have revealed a new concept for smart digital outerwear by designer Rochambeau

Advertising Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm