research

Analysis PSFK Report Launch: Tokyo Retail Guide 2019

PSFK is proud to present the Tokyo Retail Guide 2019, a comprehensive look at the best-in-class activations in the city, including retail, restaurants and hospitality

Features On-Demand Support Is Transforming Customer Service At H&M, Walmart And More

Companies of every size are implementing on-demand support networks that are able to connect customers to human representatives instead of AI or bots

Fashion & Apparel How Brands Like Neiman Marcus Empower Sales Associates To Optimize Customer Experience

By allowing their employees to leverage advanced tools in-store and online, retailers are driving personalized sales and bettering each customer's experience

Delivery & Logistics How New Technology Is Helping Fashion Retailers Enable True End-To-End Transparency

By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues

Gen Z How Brands Like Dote Are Further Blurring Retail, Entertainment And Socialization

From live influencer-led shopping parties to marketplaces that connect peers in real time, today's democratized commerce platforms are enabling more meaningful, socially-driven transactions

Advertising From Uber To Coca-Cola, Brands Are Taking The Purchase Path In New Directions

The purchase path doesn't have to be simply transactional, and these companies are using creative methods like social-media activated vending machines to revamp and reward customers

Beauty A Closer Look At How Brands From Grocery To Beauty Connect With Shoppers In-Store With VR

From planning interiors to immersing shoppers in scents, VR is changing the way that retailers activate their spaces

Brand Activation & Immersion How Immersive Entertainment Is Elevating The Consumer Experience, On The Ground And In The Air

With interactive displays and immersive technology, brands like Virgin Holidays and L’Occitane are using next-gen entertainment to engage shoppers and take them on a virtual voyage

Merchandising & Curation How Ecommerce Is Democratizing The Apparel Drop

Digital drops make streetwear more accessible, allowing consumers to join the experience from their smartphones and avoid confusing or difficult online shopping sprees

Customer Experience Journey How Innovators Like The North Face Are Elevating Secondhand Apparel

Thanks to a growing interest in sustainability and individuality, pre-owned clothes are getting second lives through large retailers, who are upcycling and consigning them

Loyalty & Membership How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Retail How E-Tailoring Is Making Online Clothes Shopping More Reliable

These brands are transforming online commerce with e-tailoring, which provides more accurate measurements that ensure that products fit to boost shopper confidence

Shopper Education & Assistance Why Brands Like Anthropologie Are Turning Stores Into Social Hubs

Fashion and beauty stores in the Mid-Atlantic region have created unique social spaces where shoppers can meet each other and consult sales associates, plus attend programs and events

Design How Stores Like Macy's Are Using Immersive Spaces To Educate Shoppers

To bring their brand to live in memorable ways that resonate with consumers, big box retailers and startups alike are turning to live experiences like hands-on demos and workshops to help customers discover organically