Sex

Analysis Interview: How DTC Sexual Wellness Brand Unbound Is De-Stigmatizing Female Pleasure

PSFK speaks to the co-founder and CEO of Unbound to learn more about female-driven sex tech innovation and using haptics to deliver the experiences female consumers want

Health AI-Powered Chatbot Helps Planned Parenthood Educate Teens

Planned Parenthood's Roo assistant is designed to enhance its support for digital-first teens, increasing their access to sex-ed resources

Features Interview: DTC Cannabis Brand Feals On Making CBD Approachable For All Consumers

PSFK speaks to one of Feals' co-founders to learn about how the brand diversifies itself in an increasingly crowded space by prioritizing approachability through consumer education and offering a live, human-staffed CBD hotline

Video Society Is Still Against The Idea of Women Enjoying Sex

Startup entrepreneur Alex Fine argues that while advertisers use sex to sell everything, platforms often censor anything having to do with female sexuality and pleasure

Beauty CVS Creates An Exclusive Line Of K-Beauty To Cater To Millennial Consumers

The drugstore chain is looking to expand its cosmetic offering with its new line of over 158 affordable products, inspired by popular Korean makeup and packaging trends

Shopper Marketing & Promotions Volvo U.K. Celebrates Modern Family Diversity With Signage Redesign

A new set of icons represents a 21st-century definition of family in time for the launch of the automaker's 'New Family Model,' the 2019 Volvo V60 Estate, helping align the brand with modern values

Brand Activation & Immersion Björn Borg Used AR Projection To Support LGBTQ Rights At The World Cup

The underwear company debuted a visual featuring a gay couple kissing during the Russia vs. Saudi Arabia game in a move that combined AR and social media to promote marriage rights for all

Design Relationship App Looks To Hire 'Anti-Retention Specialist' To Boost User Success

Hinge is hiring a specialist to ensure the app's good churn increases, hoping to offer users greater likelihood of finding a match through research on those who leave the app out of success

Advertising Schweppes Uses A Sensing Dress To Track Harassment In Social Settings

The beverage brand conducted an experiment in a Brazilian nightclub to address sexual harassment endured by women

Grocery, Convenience & Supermarket Tea Brand Customizes Packaging For Every Market And Occasion

"I wish you" teas come in packaging with personal messages, tailored for each international market, in a bid to become a go-to gift for customers around the world

Packaging & Product Engagement Packaging Turns Buying Condoms Into A Tactile Experience

Concept packaging that uses texture, color and straightforward messaging is a welcome departure from flashy and tacky graphics

Gen Z This Startup Is Un-Gendering Sexual Wellness Products

Maude, which launched this month, makes sex products with a minimalist design that amplifies inclusivity and simplicity

Interview Interview: How Sex Toys Can Help Remedy Double Standards For Women

Dame Products co-founder and CEO Alexandra Fine, a speaker at PSFK's upcoming CXI 2018 conference, discusses her company's mission to empower women to take charge of their own sexual experience

Food & Beverage CXI 2018: Creating Multi-Sensory Experiences For Emotional Impact

Food technologist, experience designer and multimedia artist Emilie Baltz will share her expertise in sensory storytelling at PSFK's CXI 2018 conference on May 18