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Eva Goicochea is a New York-based creative strategist and the co-founder and CEO of Maude, a startup making minimalist sex essentials for everyone. The genderless company is an inclusive, unisex brand that is changing the sexual wellness conversation for the next generation of consumers. Eva has also worked on the agency side for clients including ADIDAS Y-3 and SLVR. She has also worked as a content creator and strategist with Vanity Fair, Virgin Atlantic, Herschel Supply Co., amongst many others. She is also the co-founder of Tinker Watch Co., an independent, innovative watchmaker with the mission of making high-quality, attainable and minimal watches. Eva is a graduate of the Fashion Institute of Technology with an Associate's of Applied Sciences, Advertising and Marketing Communications. She has a Bachelor's from California State University-Sacramento in Organizational Communications.

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As the founders of female-focused sex toy company Dame, which was established last June, Alexandra fine is determined to bridge the “pleasure gap” — the fact that men are twice as likely as women to have an orgasm during sex. Only 30 percent of women are able to orgasm from intercourse alone, so stimulating the clitoris during sex becomes paramount to female satisfaction. With dynamic arms that tuck inside the vagina, Eva provides clitoral vibration without needing to be held in place during sex. “When I was doing my research, the thing that would get me really riled up was just the amount of pleasure that women were having from sex versus men,” Fine tells Bustle. “Men, just based on anatomy, tend to determine when it’s over. About 70 percent of women need clitoral stimulation in order to have an orgasm at all.”

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Startup entrepreneur Alex Fine argues that while advertisers use sex to sell everything, platforms often censor anything having to do with female sexuality and pleasure

August 14, 2018
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Dame Products co-founder Alexandra Fine talks about designing sex products that close the pleasure gap

September 27, 2017
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