Fashion & Apparel Vans Family Program Offers Members Chance To Create Unique Kicks

Vans Family is the first loyalty program from the youth shoe brand, hoping to strengthen engagement and authenticity through exclusive offers like product customization and events access

Brand Activation & Immersion Toms Lets Customers Choose Which Causes Their Shoes Support

In addition to giving a pair for purchasing a pair, Toms customers can instead choose from one of five different causes to support

Loyalty & Membership Soludos Shoes Uses AI To Incorporate Consumer Feedback Into Designs

The retailer is using AI to design wares in line with consumer preferences rather than simply following what's on trend

Luxury Interview: How Luxury Shoe Brand M.Gemi Uses A Hudson Yards Store To Build Lifetime Customer Relationships

Following the recent opening of a brand new permanent retail space in New York's Hudson Yards development, M.Gemi co-founder Cheryl Kaplan tells PSFK how to build a better customer experience

Shopper Education & Assistance Sperry Sporters Can Ask Alexa How To Reduce Environmental Footprint

The footwear retailer is raising awareness among consumers on ocean pollution with an Alexa Skill called Sperry Waterkeeper

Food & Beverage How Hedley & Bennett Went From Making Aprons For Chefs To Collaborating With Vans

Ellen Bennet's apron company started as a solution for professional chefs, but has grown into a lifestyle by embracing collaboration, building community and listening to its audience

Fitness & Sport Suburban Shoe Retailer Offers Shoppers Installation Space And Exclusive Brand Collabs

Packer Shoes, in business since 1907, aims to sustain its long-running business by using its large retail space to its advantage, enabling immersive experiences and incorporating streetwear-inspired aesthetics to compete with e-tailers

Retail Membership Shoe Club Lets Women Digitally Consign And Buy Designer Shoes

The Luxury Shoe Club features three annual subscription options, and pays sellers up to half of each item's resale value right away, enabling convenient and efficient consignment in a booming market

Fashion & Apparel Shoe Rental Service To Let Customers Try A New Pair Out Before Buying

Designer Shoe Warehouse details plans for new services seeking to increase foot traffic in stores' physical locations

Design Shoe Boxes Are Redesigned For Environmental Sustainability

Viupax wastes significantly less cardboard and occupies a smaller volume than traditional shoe boxes

Advertising Japanese Brands Created Augmented Reality Sneakers

The shoes from Onitsuka Tiger pair with an app that makes the stripes on the footwear come to life

Design Modular Shoes Are Self-Assembled By The Wearer

Looking for a shoe, a slipper or a sandal? The KI ecobe might be the only pair of footwear you need

Retail This App Promises The Perfect Pair Of High Heels

After scanning your feet with an app, you can get a totally customized pair of heels delivered to your door

Consumer Goods Shoe Can Swap Heels For Any Occasion

Mime et Moi designed a shoe with different heels so wearers no longer need to carry around multiple pairs