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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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At Westfield Labs, Courtney creates and manages all of the retail partnerships that power the pilots introduced into Westfield shopping centers nationwide. She plays a critical role in making sure retailers are seamlessly integrated into new digital programs showcasing the best possible implementation. Most recently, her retail partnerships were an essential part of Westfield’s digital storefront initiatives, same-day delivery, and online food ordering programs.

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Alex Bogusky is the co-founder of COMMON, a collaborative network for rapidly prototyping social ventures under a unified brand. Prior to COMMON, Alex co-chaired advertising agency Crispen Porter. In 2002, he was inducted into the American Advertising Federation’s Hall of Achievement. In 2009 he received an honorary PhD from the University of Colorado. He was also named Creative Director of the Decade in Adweek magazine's Best of 2000s issue.

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Watch Stitch Fix’s COO speak at PSFK's Future of Retail 2016 report SF event on the role of machine learning in personalized shopping

January 6, 2016
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Courtney Lapin of Westfield Labs goes through the benefits of installing connected glass displays for a new kind of window shopping

August 11, 2015
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