soccer

Brand Activation & Immersion Soccer Brand Hummel Highlights Its History Through A Pop-Up Bedroom Community

The iconic brand, which has outfitted teams like Denmark and Real Madrid, is celebrating its past with a series of nostalgic bedroom displays

Advertising French Football Club Reveals New Soccer Jersey In Google Street View

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

Fashion & Apparel Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Design Leeds Soccer Club Unveils Experiential Flagship Store Complete With LED Goalpost Display

Leeds United Football Club has two new stores in its home city, which the brand hopes will allow it to serve as an experiential retail destination for soccer fans, boasting new features such as an LED goal post and carefully crafted design

Entertainment How The World's Leading Sports Team Uses Data To Enhance The Game

One of the worlds biggest sports teams is sharing data to help its fans get more out of the brand experience and receive the best customer service

Delivery & Logistics World Cup VR Suites Mimic The Experience Of Private Box Seats

Fox Sports is making virtual reality a priority during the 2018 World Cup, giving enthusiasts greater control over gameplay angles and highlights

Fitness & Sport Betting Company's Ads Let Viewers Communicate With Sweden's World Cup Coach

Sweden's head soccer coach Janne Andersson is about to start receiving tips and opinions from fans on the team's strategy during his daily walk to work

Banks, Insurance & Financial Services Online Bracket Lets People Earn Cryptocurrency By Picking World Cup Teams

Cryptocup is an open online bracket that lets entrants earn Ethereum by predicting the outcome of soccer matches

Advertising Uber And Manchester United Connect Faraway Fans Through 360 Video

Destination United virtually transports soccer fans in India to England's Manchester United stadium, offering them exclusive behind-the-scenes content using immersive technology

Fashion & Apparel Adidas Releases Soccer Jerseys Created From Ocean Plastic

To celebrate Earth Day, Adidas created Major League Soccer jerseys out of recycled plastic for all 23 teams to wear

Technology Soccer Wearable Makes Professional Analytics Possible For Anyone

Catapult has launched its PlayerTek technology in US stores to help give all athletes personalized fitness data and training plans

Entertainment How Amazon Is Courting British Soccer Fans

A new Amazon Prime documentary series follows the Manchester City soccer team

Food & Beverage Why Coca-Cola Sponsored A Digital-Only Soccer Player

This new deal may open new opportunities for advertisers

Design Connected Soccer Ball Offers AR-Aided Instruction

DribbleUp created a smart soccer ball for American players to improve their soccer game with the help of an app