Spinlister is a peer-to-peer bicycle rental service that makes it easy to find a bike while traveling. Users can search by local area, ride type and availability dates to find a bike near them and them book and pay through the platform. Spinlister offers insurance to cover damage or theft.
LUXnow is a peer-to-peer rental marketplace that allows members to rent high-end assets, such as exotic cars, homes and yachts, from other members. Users browseLUXnow’s curated selection of luxury inventory and choose their desired rental. A LUXnow agent then contacts them to assist and ensure that everything goes smoothly on the day of. In addition to rental service, members of the LUXnow community receive invitations to exclusive private events.
In an age of Amazon efficiency, consumers can lack access to thoughtful guidance and expertise. Curated is working to change that, connecting shoppers with sports and travel aficionados to guide them through their purchase—and achieving a lower-than-1% return rate
Spanish soccer club Atlético de Madrid collaborated with sports and entertainment blockchain firm Chiliz to build Socios.com, a blockchain-backed mobile platform that lets fans show support to their favorite teams with cryptocurrency tokens. The token gives fans the ability to serve as shareholders, allowing them to vote on club matters and access exclusive content. Fans can either purchase the tokens or collect them for free through a Token Hunt enabled by an AR-powered geolocation feature.
Hockey league NHL has revamped its mobile app with added features such as customizable and interactive data visualization, offering fans an in-depth and insightful look into each game. The updated Gamecenter feature displays highlights in pre-game, live and post-game views alongside game statistics. Users can also customize their apps to prioritize their favorite teams.
The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts
PSFK sits down with Matt Blonder of Reebok to discover how the fitness brand is fostering connections among its most loyal fans through its Unlocked program, integrating into consumers' everyday lifestyles
The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,
The Cleveland Cavaliers partnered with food provider Aramark to allow fans to order and pay for their drinks via Apple Business Chat and Apple Pay
Interactive technologies help build authentic, virtual connections between brands and consumers around the world
The athletic retailer opened a pub and partnered with fitness tracker Strava to activate its brand for the London Marathon, rewarding those who track their activity with free pints
This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals
Equinox is parlaying the popularity of its cardio-focused Precision Run class into a dedicated gym in Manhattan's flatiron district, aiming to become the next SoulCycle within the category
Inspired by IRL sports influencers who act as ambassadors for fashion brands, the American Overwatch esports team is hoping to establish partnerships with apparel retailers to engage the virtual community with fashion