Sports

Advertising French Football Club Reveals New Soccer Jersey In Google Street View

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

Brand Activation & Immersion Expert Insight: Building A Loyal Community Around A Brand's Values

PSFK sits down with Matt Blonder of Reebok to discover how the fitness brand is fostering connections among its most loyal fans through its Unlocked program, integrating into consumers' everyday lifestyles

Entertainment NBCU Debuts 'Shop With Golf' Online Marketplace For Sports Fans

The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,

Delivery & Logistics Cleveland Cavaliers Basketball Court Lets Fans Order Beer Through iMessage

The Cleveland Cavaliers partnered with food provider Aramark to allow fans to order and pay for their drinks via Apple Business Chat and Apple Pay

Analysis How Brands Like KLM Build Community Through Virtual Connection

Interactive technologies help build authentic, virtual connections between brands and consumers around the world

Cafe & Restaurant New Balance Strava Challenges Reward London Runners With Beer

The athletic retailer opened a pub and partnered with fitness tracker Strava to activate its brand for the London Marathon, rewarding those who track their activity with free pints

Fashion & Apparel How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Fitness & Sport Equinox Launches SoulCycle Of Treadmills In Response To Running Popularity

Equinox is parlaying the popularity of its cardio-focused Precision Run class into a dedicated gym in Manhattan's flatiron district, aiming to become the next SoulCycle within the category

Gaming & Play New York Excelsior Aims To Inject Fashion Into The Esports Community

Inspired by IRL sports influencers who act as ambassadors for fashion brands, the American Overwatch esports team is hoping to establish partnerships with apparel retailers to engage the virtual community with fashion

Retail Walmart Provides Esports Fans In-Store Gaming And Tournaments Space

Select Walmart locations are incorporating arenas from an esports facility provider for fans to convene and game, offering league nights on weekdays and tournaments on the weekends

Events Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Luxury How Brands Like Adidas Highlight Shared Values To Build Connections With Consumers

Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency

Shopper Marketing & Promotion Amazon's Streaming Platform Lets Thursday Night Football Fans Shop Ads

Game-streaming service Twitch allows viewers to buy official merchandise while watching live-streams of the game, capitalizing on the wide captive audience of football season

Hotels, Hospitality & Travel Marriott Will Offer A Dream NFL Job To A Lucky Rewards Member

The hotel is promoting its rewards program by encouraging members to create audition videos to become the company's NFL Global Correspondent for the current football season