Sports

Brand Activation & Immersion Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Fashion & Apparel How Brands Like Adidas Highlight Shared Values To Build Connections With Consumers

Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency

Entertainment Amazon's Streaming Platform Lets Thursday Night Football Fans Shop Ads

Game-streaming service Twitch allows viewers to buy official merchandise while watching live-streams of the game, capitalizing on the wide captive audience of football season

Consumer Goods Pepsi Provides Football Fans With A Multi-City Tailgate Tour

Hoping to build engagement with football season's wide-reaching audience, the retailer's tour will travel to select NFL cities and college campuses and feature events like concerts and meet and greets with team legends

Fitness & Sport Sports Blockchain Platform Connects Fans With Their Favorite Players

Referred to as the "Sports Social Network," Olyseum brings fans closer to their sports idols with incentives like VIP tickets, as well as communities and experiences curated around users' preferences

Retail SeatGeek Is Selling Tickets Directly To Followers On Snapchat

The ticketing service is streamlining the consumer experience by letting fans buy without leaving social media

Delivery & Logistics World Cup VR Suites Mimic The Experience Of Private Box Seats

Fox Sports is making virtual reality a priority during the 2018 World Cup, giving enthusiasts greater control over gameplay angles and highlights

Advertising Betting Company's Ads Let Viewers Communicate With Sweden's World Cup Coach

Sweden's head soccer coach Janne Andersson is about to start receiving tips and opinions from fans on the team's strategy during his daily walk to work

Banks, Insurance & Financial Services Online Bracket Lets People Earn Cryptocurrency By Picking World Cup Teams

Cryptocup is an open online bracket that lets entrants earn Ethereum by predicting the outcome of soccer matches

Entertainment NBA Gives Fans More Access To Their Favorite Teams Through AR App

360 Portals gives viewers a virtual experience on the court during this year's NBA Finals, allowing them to join team huddles and more

Advertising Uber And Manchester United Connect Faraway Fans Through 360 Video

Destination United virtually transports soccer fans in India to England's Manchester United stadium, offering them exclusive behind-the-scenes content using immersive technology

Fitness & Sport Adidas Personalized Videos For 30,000 Boston Marathon Runners

The fitness brand gave every athlete in the race the star treatment by capturing their progress with a camera crew and RFID chips

Fashion & Apparel Adidas Releases Soccer Jerseys Created From Ocean Plastic

To celebrate Earth Day, Adidas created Major League Soccer jerseys out of recycled plastic for all 23 teams to wear

Store Experience & Design The NBA Redesigned Its Flagship To Be More Inclusive For People With Autism

The NBA embarked on an accessibility project to improve its store experience for those with sensory sensitivities, like people with autism and PTSD