Analysis How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

Beauty Macy's 'STORY' Concept Offers A Narrative-Driven Store Experience

The department store is launching a store exhibit that brings the concept of editorial curation to life, featuring a rotating set of merchandise centered around a chosen theme and live events

Advertising These Interactive Stories Help Relieve Travelers' Anxieties

Landing Pages will be the first in a series of art installations at LaGuardia's Marine Terminal, aimed at not only entertaining but also helping to refocus travelers in the hopes of easing their nerves

Retail Speakers Announced For PSFK’s Future Of Retail 2018 Conference In NYC!

PSFK invites our NYC readers to an exclusive presentation of key retail findings and strategies on January 17

Advertising Snapchat Invites College Newspaper To Make Campus Stories

The picture-sharing social app brings in student-run college newspapers to add content to the campus story

Technology Platform Lets People Train AI Programs To Write Fiction

Literai is a community that uses neural networks to automate storytelling by computers

Consumer Goods Stories Wrapped Around Wine Bottles Let You Read And Sip

An Italian winery paired up with a product design agency to create wine that comes with short stories

Retail Story's "Home For The Holidays" Installation Has A Gift For Everyone

The ever-changing retailer has also partnered with Microsoft's Surface line, as well as entrepreneurial figures Sophia Amoroso and David Kidder, for a curated collection of gift bundles

Technology Action Button Makes It Easier To Donate To Causes You Care About

The project is a digital campaign designed to make the process of charitable giving seamless

Advertising Sony's New Store Bundles Products With Curated Experiences

The experience space in Times Square features items on rotations and revolves around customer interaction

Retail In The Age of Emoji, Brands Are Advertising With Icons

Installation brings Pepsi's new campaign to life with IRL emojis

Design Plumped Down in a Pod, Prepare to Plug In to Unplug

Traditional mindfulness delivered by a not-so-traditional medium

Retail A Gift Guide You Can Walk Into Is Spreading Warm Wishes to Everyone

STORY, a retail store, curates gifts for everyone on the list and supports small businesses with the support of American Express OPEN

Design A Look at When Donald Robertson Art-Bombed a Retail Concept Store

STORY's first exhibit-cum-collection centered around just one person, and offered a lesson for big companies on brand amplification