Teens

Analysis How Brick-And-Mortar Retailers Like Macy's Are Marshaling Popups

From PSFK's Back-To-School Deck: Retail Trends report, here's how two retailers are encouraging foot traffic with kid-friendly in-store popups

Brand Activation & Immersion Brands Like Urban Outfitters Are Engaging Gen-Z With Virtual Shopping Events

From PSFK's Back-To-School Deck: Retail Trends report, here are two examples of how leading youth brands are using livestream platforms to combine the personal connection of offline retail with the convenience of ecommerce

Children Brands Like Verizon Are Guiding Teens Into Adulthood By Providing Tethered Freedom

From PSFK's Back-To-School deck, here's how two leading brands are supporting graceful transitions for teens into adulthood, helping them safely use digital tools like credit cards and mobile plans

Features Brands Like Blume Are Providing Trusted Guidance For Teenage Transitions

From PSFK's Back-To-School Deck, here's how two brands have positioned themselves as lifestyle partners for young adults going through the trials and tribulations of puberty

Entertainment Brands Billie, H&M And More Are Supporting Authenticity And Self-Expression In Kids

The following four examples showcase how brands are enabling and assisting young consumers in leading authentic lives, free from societal constraints and media pressure

Health AI-Powered Chatbot Helps Planned Parenthood Educate Teens

Planned Parenthood's Roo assistant is designed to enhance its support for digital-first teens, increasing their access to sex-ed resources

Syndicated Teens Are Trading In Facebook For Platforms Like Snapchat And Instagram

The exodus began in 2015, aligned with the rise of YouTube, Instagram and Snapchat

Advertising Shazam's Cyberbullying Campaign Gives Victims A Voice

The song-identifying app detects an inaudible sound, then encourages teens to speak up about being bullied online

Advertising These Protest Posters Were Delivered As An Instagram Coloring Book

BBH Los Angeles made a series of posters in honor of the March for Our Lives that Instagram users could remix and repost to support the cause

Design Art Installation Turns Selfies Into Piles Of Gravel

The installation, created by Pangenerator in Warsaw, examines selfie culture and its repercussions on teenage life

Retail Best Buy Is Creating New Teen Tech Centers Across The U.S.

The company has announced the expansion to help equip young people with technology skills

Advertising Facebook Is Trying To Expand Into A Purveyor Of Positivity

Its recent acquisition of the app TBH shows how the social network is planning to appeal to a new generation of users

Technology Google And Snapchat Made A Teen Coding Contest To Find The Next Official Snap Lens

Google and Snapchat are holding a coding contest for teens interested in making their own Snap lens

Design Teen Focus Groups Helped Design These Hilariously-Named Condoms

In order to lower rates of STIs and teen pregnancies, nonprofit Diverse & Resilient used focus groups to grab young people's attention with condom wrappers