tourism

Brand Activation & Immersion The Country Of Iceland Opens A ‘Premium Tap Water’ Bar

In an effort to dissuade plastic bottle use and drive reappraisal of one of its most bountiful resources, the island nation is promoting a new product across its airports, hotels and bars: luxury tap water

Hotels, Hospitality & Travel PAX Partnership Elevates 4/20 And Expands Cannabis' Place In Tourism And Luxury Retail

Portable vaporizer brand PAX is partnering with TAO Los Angeles and the Dream Hollywood hotel to sell and educate on its products in an environment defined by luxury and hospitality

Fashion & Apparel Galeries Lafayette Launches Paris Concept To Invigorate Department Store Scene

The Paris retail mainstay is opening an outlet on the Champs-Elysées as an experimental fashion laboratory for cutting-edge brands and digital tech, aiming to create a day-trip destination for tourists and luxury customers alike

Loyalty & Membership Gamified Hotel Campaign Rewards Guest Who Returns Most Outrageous Stolen Item

A New Orleans hotel is launching a unique promotion, rewarding the guest who returns the most interesting pilfered item from any point in the hotel's history with a week-long stay in its presidential suite

Design JFK Travelers Can Stay In Retro Hotel Built Inside Abandoned TWA Terminal

Called the TWA Hotel, the retro-inspired space references its midcentury origin as a terminal for the defunct airline, and will transform the landmark into on-site accommodations for added convenience

Entertainment Walmart VR Experience Turns Big Box Retailer Into An Entertainment Destination

Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon

Analysis How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Merchandising & Curation Hudson Group Merges Travel Retail Experience With Tourism At Empire State Building

The New York City landmark elevates the traditional retail experience by reinventing the gift store venture while catering to its high-volume global tourism

Health Waldorf Astoria Increases Guests' Health And Entertainment Experiences

Catering to consumer demand for experiences as well as their wellness-inclined interests, the luxury hotel is adding concierge services like aromatherapy sessions and personal reading recs

Banks, Insurance & Financial Services 7-Eleven Brings Alipay And Wechat Digital Payment To Customers In Canada

7-Eleven is the first convenience store in North America to accept the popular mobile payment apps, initially targeting Chinese tourists and hoping to attract Canadian customers

Advertising Jackson Hole Tourism Campaign Encourages Visitors To Instagram Responsibly

To prevent damage caused by overcrowding of its natural sites, Jackson Hole Travel & Tourism Board is encouraging visitors to use its geotag "Keep Jackson Hole Wild" instead of exact locations as part of its increased sustainability plans

Fitness & Sport Travel's Big Growth Opportunity: The $639 Billion Global Wellness Market

The convergence of wellness with hospitality and travel has led to the rise of “healthy hotels” and the proliferation of wellness destinations, marking a key growth lever for the industry

Food & Beverage Sustainable Travel Program Rewards Conscious Tourists With Beer And Ice Cream

The Italian city of Bologna created the BetterPoints app to encourage people to walk, bike or take a bus rather than drive in a car, rewarding them with free food and movie tickets

Delivery & Logistics Luxury Travel Resort Offers Guests Personal Holiday Shoppers

Alohilani Resort launched a package deal for the holiday season that gives travelers access to a personal shopper to purchase gifts from brands like Chanel, Gucci and Tiffany & Co.