tourism

Brand Activation & Immersion PAX Partnership Elevates 4/20 And Expands Cannabis' Place In Tourism And Luxury Retail

Portable vaporizer brand PAX is partnering with TAO Los Angeles and the Dream Hollywood hotel to sell and educate on its products in an environment defined by luxury and hospitality

Fashion & Apparel Galeries Lafayette Launches Paris Concept To Invigorate Department Store Scene

The Paris retail mainstay is opening an outlet on the Champs-Elysées as an experimental fashion laboratory for cutting-edge brands and digital tech, aiming to create a day-trip destination for tourists and luxury customers alike

Entertainment Walmart VR Experience Turns Big Box Retailer Into An Entertainment Destination

Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon

Gaming & Play How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Hotels, Hospitality & Travel Hudson Group Merges Travel Retail Experience With Tourism At Empire State Building

The New York City landmark elevates the traditional retail experience by reinventing the gift store venture while catering to its high-volume global tourism

Banks, Insurance & Financial Services 7-Eleven Brings Alipay And Wechat Digital Payment To Customers In Canada

7-Eleven is the first convenience store in North America to accept the popular mobile payment apps, initially targeting Chinese tourists and hoping to attract Canadian customers

Advertising Jackson Hole Tourism Campaign Encourages Visitors To Instagram Responsibly

To prevent damage caused by overcrowding of its natural sites, Jackson Hole Travel & Tourism Board is encouraging visitors to use its geotag "Keep Jackson Hole Wild" instead of exact locations as part of its increased sustainability plans

Fitness & Sport Travel's Big Growth Opportunity: The $639 Billion Global Wellness Market

The convergence of wellness with hospitality and travel has led to the rise of “healthy hotels” and the proliferation of wellness destinations, marking a key growth lever for the industry

Food & Beverage Sustainable Travel Program Rewards Conscious Tourists With Beer And Ice Cream

The Italian city of Bologna created the BetterPoints app to encourage people to walk, bike or take a bus rather than drive in a car, rewarding them with free food and movie tickets

Shopper Marketing & Promotions Guatemala's Tourism Board Incorporates AR Into Its Latest Campaign To Attract Tourism

Guatemala's Tourism Board partners with JCDeaux to develop immersive ad's that engage tourists in an immersive augmented reality experience through their smart devices

Brand Activation & Immersion NYC Graduate Students Augment The City's Tourism With AR And VR Capabilities

Prototype interactive experiences, which included history-armed chatbots and augmented reality games, offered tourists new ways to take in Governor's Island, with the aim of driving increased visits to the destination

Grocery, Convenience & Supermarket Queensland Is Transforming Into A Crypto-Friendly Tourism Destination

In a partnership with TravelbyBit, the Australian state is streamlining tourism transactions everywhere from the airport to beach resorts, facilitating currency exchanges and encouraging global visitors

Cafe & Restaurant NYC's Katz's Delicatessen Broadens Its Reach With Subscription Delivery Service

The landmark deli is offering a multi-plan service to fans of its food worldwide, proving that even a 130-year-old establishment can stay relevant and keep up with modern consumer demands

Hotels, Hospitality & Travel Airbnb's New "Office of Healthy Tourism" Promotes Untapped Destinations

The venture is the company's latest attempt to relieve overcrowded cities and boost sustainable travel by drawing tourists to smaller towns and villages