“The growth in wellness tourism taps into many of these trends, including the significant interest in health and wellbeing across demographics, with a particular focus on preventative self care. It highlights how consumers are category agnostic when it comes being healthy — they have moved way beyond the doctor and the over-the-counter [medication] aisle.”

“You can’t talk about overtourism without mentioning Instagram and Facebook — I think they’re big drivers of this trend. Seventy-five years ago, tourism was about experience seeking. Now it’s about using photography and social media to build a personal brand. In a sense, for a lot of people, the photos you take on a trip become more important than the experience.”

“As millennials have become more socially conscious and environmentally friendly, they’ve also learned to be economical. Hence, they will take to the road in their hybrid cars—three or four people to a vehicle—and explore the U.S. and Canada, eating locally sourced food.”

“With turnkey space, including readily available Wi-fi, heat, air-conditioning and restrooms, let alone plenty of tourists and guests popping in automatically throughout the day, opening a hotel up to pop-up stores is a no-brainer. “

“AI has enabled the travel industry to compete based on relevance, helping to personalize services, manage pre-, in-, and post-trip needs, predict future travel choices, and complete bookings.”