toyota

Automotive Toyota Subscription Program Gamifies Service For Car Owners

Members of the Japanese automaker's program Kinto receive redeemable points for being ecologically friendly and driving safely

Fashion & Apparel Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Advertising How Brands Are Embedding Their Campaigns With Causes

Conscious consumers demand conscious advertising, which is why marketers are finding creative ways to incorporate raising awareness for important issues into their campaigns

Op-Ed Op-Ed: AR Gives Consumers A Sense Of Ownership

Richard Cumming, co-founder of immersive content studio Two Goats, examines how brands like BMW are using augmented reality to help shoppers visualize and customize a product in their own environment

Design An Extra Safe Bike Promotes Toyota's New Safety Features

Toyota dealers incorporated new safety technology, like distance detectors and a color alert system, into a bicycle to advertise the Camry's features

Delivery & Logistics Lexus Will Start Offering A Car Subscription Service

The luxury car brand follows Volvo, Ford and Porsche in introducing a new way to access its latest crossover vehicle

Banks, Insurance & Financial Services Volvo's VC Fund Sets Up The Brand To Invest In Its Own Future

The auto maker announced that it will begin investing in tech startups that will help it thrive in an electric and autonomous future

Advertising Toyota Shows Viewers What It's Like To Ski With Only 3% Of Your Vision

The auto brand emphasizes its mobility mission with an Instagram account that shows viewers what a Paralympic athlete sees

Brand Activation & Immersion Toyota's Magazine Insert Ad Is A Sensory Experience

InStyle magazine's March issue will feature an interactive ad that lets readers get a feel for the Japanese auto maker's new Camry

Automotive Toyota Is Experimenting With Six-Second Ads For The Winter Olympics

Taking after social media formats, Toyota created a series of six-second ads to use as transition points during the Winter Olympics

Design Trio Of Concepts Explores Japanese Design At The Detroit Auto Show

Traditional Japanese crafts find new applications in vehicle concepts at the 2018 North American International Auto Show

Hotels, Hospitality & Travel Driverless Toyota Shuttle Could Transport Goods For Amazon And Pizza Hut

The autonomous concept is a flexible, purpose-built vehicle for retailers and services

Technology Toyota's Newest Robot Perfectly Mimics Human Movements

T-HR3 can strike an infinite number of poses, with the aid of a person

Cafe & Restaurant Toyota's New Concept Store In Japan Is A Cafe And Car Share Showroom

With new car sales dipping 2 percent the past year in Japan, Toyota is making a move to connect with a younger crowd