toyota

Advertising Mobile Shoppers Can Tap Toyota's Interactive Ad To Explore Car Features In AR

Prospective buyers can forgo visiting a showroom or even downloading an app, simply clicking the auto brand's social media content to enable AR projections of interior and exterior car features from anywhere they are

Analysis How Auto Retailers Like Honda Use Consumer Data To Improve The Driving Experience

From PSFK's 2019 Automotive CX Debrief, heres how three car companies are optimizing the process of data collection and sharing through customer rewards

Automotive Lexus Targets Younger U.S. Drivers With Comprehensive Subscription Plan

To appeal to millennial consumers, the luxury automaker is rolling out a full-service subscription-based program across the U.S. that enables a streamlined yet flexible driving experience

Gaming & Play Toyota Subscription Program Gamifies Service For Car Owners

Members of the Japanese automaker's program Kinto receive redeemable points for being ecologically friendly and driving safely

Brand Activation & Immersion Lexus Offers New York Shoppers Hospitality-Focused Experience Space

Intersect By Lexus is designed to provide a cultural destination for visitors, combining dining, retail and event programming to communicate brand values through experiences and storytelling

Hotels, Hospitality & Travel Hotel Brands Are Offering Guests Car Rentals As Part Of Room Package

Hotels from around the world are optimizing the consumer experience by including a car option with their room package, saving guests the hassle of dealing with a separate rental agency and keeping more business in-house

Fashion & Apparel Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Grocery, Convenience & Supermarket How Brands Are Embedding Their Campaigns With Causes

Conscious consumers demand conscious advertising, which is why marketers are finding creative ways to incorporate raising awareness for important issues into their campaigns

Op-Ed Op-Ed: AR Gives Consumers A Sense Of Ownership

Richard Cumming, co-founder of immersive content studio Two Goats, examines how brands like BMW are using augmented reality to help shoppers visualize and customize a product in their own environment

Design An Extra Safe Bike Promotes Toyota's New Safety Features

Toyota dealers incorporated new safety technology, like distance detectors and a color alert system, into a bicycle to advertise the Camry's features

Delivery & Logistics Lexus Will Start Offering A Car Subscription Service

The luxury car brand follows Volvo, Ford and Porsche in introducing a new way to access its latest crossover vehicle

Banks, Insurance & Financial Services Volvo's VC Fund Sets Up The Brand To Invest In Its Own Future

The auto maker announced that it will begin investing in tech startups that will help it thrive in an electric and autonomous future

Loyalty & Membership Lexus Made An Origami Art Installation Out Of 2,000 Thank You Notes

The hanging installment "Letters" is part of a marketing campaign highlighting people's positive experiences at Lexus dealerships

Advertising Toyota Shows Viewers What It's Like To Ski With Only 3% Of Your Vision

The auto brand emphasizes its mobility mission with an Instagram account that shows viewers what a Paralympic athlete sees

?>