Skincare brand Babor partnered with All Women Project, a non-profit dedicated to female empowerment, on a marketing campaign that used unretouched images. The first of its kind for a skincare brand, the campaign featured models representing an array of sizes, ages, skin tones, textures and professions.
Furniture manufacturer Ikea Israel modifies its furniture to make it more accessible for people with disabilities to use. The company created thirteen designs to adapt bookcases, couches and more to accommodate disabled consumers. Accessible adjustments such as an easy handle, couch lift and friendly zipper are available for free online or 3D printing.
Big-box retailer Target launches Halloween adaptive wear costumes, so children with mobility and sensory issues can easily access costumes to celebrate the holiday. The retailer adapts the costumes to complement wheelchairs such as a Cinderella carriage and pirate ship that fit over wheels. For autistic children, the brand focuses on designing costumes that remove tags and other stimulants that may overwhelm them. Also, a hidden abdominal opening leaves room for media equipment access as needed.
University NYU develops a smart dresser prototype to aid dementia patients in the process of getting dressed. The technology creates independence for people with dementia. Using a tablet, located on the top of a five drawer dresser, the display directs the wearer into how to dress. Lights guide the wearer into the next article of clothing to put on and simplifies the dressing process. Though, if the dresser runs into difficulties a caregiver can be notified for assistance.
P&G-owned haircare brand Herbal Essences uses tactile marking on its packaging to help visually impaired customers easily distinguish its bottles of shampoo from conditioner. The bottles feature different indentations to help users identify the products, with the shampoo bottles featuring four raised stripes near the bottom and the conditioner bottles featuring two rows of raised circles. The brand also has an Alexa skill that enables consumers to use voice commands to access additional product info and personalized recommendations.
Grace Beauty is a beauty brand making it easier for consumers with conditions such as arthritis or cerebral palsy to apply makeup. Offering three types of grip tools, the Square Grip, the Safe Grip, and the Ring Grip, the application process is simplified for makeup users, disability or not. All of the grips are compatible with other makeup brands’ products, making the tools a universally useful packaging innovation.
CPG company Kellogg’s partnered with nonprofit Autism Speaks to make sensory “Love Notes” for autistic children to feel and understand the emotion of love through the sweet snack Rice Krispies Treats. The “Love Notes” are designed into four different stickers appealing to sensory disorders. Each sticker comes in calming colors and in a variety of textures from faux fur to fleece to support children on the autistic spectrum to express love.
U.K. supermarket chain Sainsbury’s uses lanyards printed with sunflowers to discreetly identify shoppers with hidden disabilities in order to better service them. Store associates have been trained to recognize the lanyards and offer additional aid, such as assisting in finding items or allowing more time at checkout, without the customers having to ask.
Online retailer Zappos partnered with technology company Not Impossible Labs to create a unique musical experience for Deaf concert goers at the Life Is Beautiful concert in Las Vegas, Nevada. Vibrotextile technology turns music into vibrations, which allows the deaf person to feel the sounds rather than hear them. To create the full-body encompassing experience, the technology is attached to the body as a wearable chest harness, wristbands and ankle bands.
Theme park Sesame Place, based off the children’s show Sesame Street, is a Certified Autism Center that offers a special needs-friendly environment. The theme park curates an experience of acceptance and sensitivity with 80% of staff trained in autism awareness. The park is also equipped with noise-canceling headphones, sensory bead mazes and quiet rooms.
Coffee chain Starbucks opened Signing Stores in Guangzhou, China, and Washington, DC, which are entirely with deaf and hearing imparied baristas in order to be more inclusive of the Deaf communities. The café ordering system works through two-way digital displays and notepads and integrates a non-sign language option of an electronic board for coffee enthusiasts to hand write their orders. Using vibrating pagers, customers can sense when their purchase is ready to pick up. The stores also offer sign language workshops.
UK travel companies VisitEngland and Visit Scotland partner with the Alzheimer’s Society to debut a Dementia-Friendly Tourism Guide to improve people with dementia’s lives. The tour offers a travel experience with increased independence to enhance the travel experience while accommodating to dementia patient travelers’ needs by decreasing disorientation and confusion.
Delta Air Lines marks in-flight crew member’s uniforms with sign language symbols to indicate whether or not the attendant understands sign language. The designation improves the in-flight experience for the deaf and hearing impaired community by connecting the language on a global scale.
Dutch supermarket chain Jumbo combats loneliness amongst older adults with two new in-store initiatives. In contrast to the typical express lane, Chat Checkout is a special lane, where the cashier takes extra time to engage in a conversation. Jumbo also hosts All Together Coffee Corner, an in-store local community space that allows elders to meet one another.