trend

Analysis How Inclusivity Increases Both Satisfaction And Sales For Starbucks, Marriott And More

With initiatives like stores for the deaf or cultural training, these brands are changing the face of customer service to make retail much more inclusive

Design How Maximizing Spaces Is Helping Communities Thrive Worldwide

Previously unused or fallow areas can become innovative gathering spaces and homes, promoting community and social good

Automotive How Brands Like Ford Bring The Goods Right To The Consumer

In-step services grow the relationships between brands and consumers outside of the traditional store format, reaching shoppers wherever they go

Brand Activation & Immersion How Identity-Inclusive Social Spaces Like The Wing Allow Diversity To Thrive

From coworking for senior citizens to social clubs for people of color, these spaces allow marginalized identities to form strong communities

Features Meet The Brands Pioneering Cashless, On-The-Go Transactions

Leaving behind cash, these brands are taking payments to the next level with revolutionary methods to make charitable donations

Innovation Names Like Spotify Are Empowering Their Employees By Building Community

From Forbes to Facebook, brands are building platforms that bring together workers from marginalized backgrounds to overcome diversity challenges as a community

Fashion & Apparel These Brands Are Making Parental Benefits More Inclusive

Building a better future starts with making it feasible for anyone to care for their children, and companies like Lululemon and Sweetgreen are catching on with parental leave that accommodates all genders

Retail How Companies Like Disney Help Employees Change Their Career Paths

Switching career trajectories can be tough for women in the workforce, but these brands are implementing upskilling initiatives that allow that freedom

Consumer Goods How Brands Like Tide Use Efficient Packaging To Curb Carbon Emissions

With innovative design that allows products to ship in smaller, compact containers, brands are helping to offset their environmental impacts

Food & Beverage From Nestlé to Guinness, CPGers Are Rethinking Plastic-Free Packaging

A few key brands are ditching hard-to-recycle or single-use packaging in favor of materials like paper and metal to help consumers curb waste without forgoing their favorite food & bev

Shopper Education & Assistance How Gucci, Deloitte And Google Are Taking Early Action On Workplace Inclusivity

From Gucci to Google, companies are leveling the playing field by nurturing young talent from minority communities, providing them with educational opportunities and resources

Home Three Brands Helping Shoppers Avoid Single-Use Plastic

Consumers are saying no to single-use plastic, leading innovative brands from PepsiCo to Evian to design replenishment platforms that offer alternative ways to consume their products

Beauty How Brands Like L'Oréal Are Integrating Reuse And Recyclability Into The Product Experience

By eliminating or designing refillable packaging, these companies are making it easy for customers to cut down on single-use plastic without forgoing their favorite brands, making the world greener in the process

Merchandising & Curation How Brands Like Nestlé Are Pursuing Sustainability Without Sacrificing Convenience

In a push for sustainability, brands are creating new materials with organic, biodegradable origins, preserving the convenience of disposable packaging while reducing end-of-life impact