UK

Fashion & Apparel Adidas x StuffStr launch a trade-in program that allows U.K. customers to exchange any old Adidas items for repair or for a voucher

Sportswear brand Adidas partnered with clothing resale platform StuffStr to launch “Infinite Play,” a trade-in program that allows U.K. customers to exchange any Adidas items that they have purchased within the past five years. Shoppers can use the Adidas website or app to schedule a pickup or mail in items, and then will send receive a digital Adidas gift card equivalent to the estimated value of their garments. StuffStr will then clean, repair and resell garments on behalf of Adidas and recycle any that cannot be repaired.

Brand Activation & Immersion Soccer Brand Hummel Highlights Its History Through A Pop-Up Bedroom Community

The iconic brand, which has outfitted teams like Denmark and Real Madrid, is celebrating its past with a series of nostalgic bedroom displays

Cafe & Restaurant This In-Store Cafe Allows Shoppers A Taste Of New Grocery Products

DeeDee's, a café inside U.K. home goods retailer The Range's new concept store, offers the chance to taste a new line of frozen meals created in collaboration with Iceland Foods

Analysis How Food & Grocery Leaders Like Waitrose Are Helping Consumers Curb Waste

Companies like Waitrose are embracing sustainable practices and pushing back against food waste with emerging innovative solutions

Beauty Harvey Nichols' New Dedicated Beauty And Wellbeing Space Treats U.K. Shoppers To Special Treatments

The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands

Case Study Inside The London Members' Club That Integrated A Medical Gym

The London members club now offers complete medical-grade wellness services to its clients, including everything from cryotherapy to MRIs

Consumer Goods Hendrick's Gin Unveils A Secret Speakeasy Located Behind An ATM

This London activation invites guests to experience a hidden popup bar with the added bonus of drinks on the house

Innovation A Social Media-Inspired Booking App Is Building A Community Around Beauty

With a user-friendly interface and a focus on empowering women, Beautystack is a startup that's already making waves in the beauty industry

Features Food-Sharing Platform Is Decreasing Waste By Connecting Members To Swap Goods

OLIO is a UK-based app that allows neighbors to connect and share food that might otherwise go to waste, run by a team that integrates user feedback into its design

Food & Beverage McDonald's Automated 'To Go' Concept Offers New Take On Take Out

Hoping to serve consumers even faster, the fast-food franchise debuted in London the first of its new restaurant formats serving only take-out and featuring a completely automated front of house

Advertising Deliveroo Takes Dining To New Heights With A Meal Inside A Helicopter

London foodies can take their favorite eats 1,000 feet in the air for a thrilling new take on high dining by the delivery service Deliveroo

Customer Experience Journey Sonos' Synesthetic Exhibition Renders Musical Experience In Brilliant Light

The multi-sensory journey is designed to explore the human experience of music, from when it begins as a sound wave to when it creates emotional impact in our minds

Entertainment How Immersive Entertainment Is Elevating The Consumer Experience, On The Ground And In The Air

With interactive displays and immersive technology, brands like Virgin Holidays and L’Occitane are using next-gen entertainment to engage shoppers and take them on a virtual voyage

Luxury Sneaker E-Marketplace GOAT Lets Consumers In China Purchase Via WeChat

The brand created its own app complete with WeChat integration to fit the needs of consumers in China who are increasingly interested in streetwear