UK

Entertainment U.S. Open Attendees Can Enjoy Course-Wide Wi-Fi And Digital Content

Tech company Cisco is enhancing this year's golf event by adding a digital layer to the links, including course-wide wifi and access to scoring and exclusive experiences for attendees as they wander the grounds

Beauty Body Shop Stores Will Take Back Customers' Empties To Reduce Plastic Waste

The personal care retailer's in-store campaign encourages consumer recycling in partnership with social impact enterprise Plastics for Change

Cafe & Restaurant Beach Loungers Can Use Deliveroo's Jet-Ski Service For On-The-Spot Takeaway

The online restaurant delivery platform is bringing food directly to beach and river loungers in the U.K. this summer via an on-demand jet-ski service

Delivery & Logistics U.K. Royal Mail's First-Ever Package Mail Boxes Allow Easy Sending And Returns

The service is debuting its first mail boxes for packages, helping small businesses and vendors send pre-paid orders as well letting online shoppers easily return items

Analysis How Brands Like Reebok Nurture Long-Term Consumer Relationships With VIP Access

These four brands are reinventing traditional loyalty systems by going experience-first with multilayered, personalized and exclusive benefits programs

Food & Beverage Sainsbury's Nectar Loyalty Program Offers Personalized Rewards

Sainsbury's is redesigning its loyalty program to offer targeted rewards as well as greater digital integration for seamless transactions

Automotive Interview: How Turo Is Building A Marketplace For On-Demand Car Sharing

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

Hotels, Hospitality & Travel Digital P2P Platform Offers Book Access For Literature-Scarce Venezuela

Ongoing humanitarian crises in the South American country inspired an innovative peer-to-peer analog book exchange, helping citizens form networks to access increasingly scarce literature

Fashion & Apparel Ecommerce Platform Livestreams Interactive Retail Experiences From U.S. Stores

Carrying over the popularity of livestream retail experiences from China, ShopShops allows U.S. consumers to view live shopping events from brands and click to buy

Loyalty & Membership Subscription Take-Out Service Helps Customers Curb Packaging Waste

London's DabbaDrop implements re-usable metal tiffin tins in order to package its meals without plastic, offering consumers plastic-free food delivery via bicycle

Home eBay Popup Concept Gives Smaller Retailers An IRL Outpost

eBay is opening a market featuring forty local business as an experiment in helping smaller venders cultivate consumer engagement

Merchandising & Curation 'Avon On' Helps Brand Reps Organize Sales And Market Digital Content

The mobile app and content hub will streamline sales reps' activity and provide them access to branded social media content for easy online sharing and promotion

Luxury Michael Kors London Store Design Offers Leisurely Shopping Experience

The American designer's latest London store opening is centered around making shopping more personal and leisurely, blending modern and classic aesthetics to create an oasis within the city bustle

Brand Activation & Immersion How Top New York Retailers Create Next-Level Service Experiences

As the retail renaissance continues, here's how leading names from Starbucks and Neiman Marcus to Hudson Yards' Vessel are staying on top of the brick-and-mortar game with immersive, personalized, discovery-driven experiences