UK

Analysis Harvey Nichols' New Dedicated Beauty And Wellness Space Treats U.K. Shoppers To Special Treatments

The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands

Brand Activation & Immersion Inside The London Members' Club That Integrated A Wellness-Focused Medical Gym

The London members club now offers complete, medical-grade wellness services to its clients, including spa treatments, doctors and even cryotherapy

Case Study Hendrick's Gin Unveils A Secret Speakeasy Located Behind An ATM

This London activation invites guests to experience a hidden popup bar with the added bonus of drinks on the house

Beauty A Social Media-Inspired Booking App Is Building A Community Around Beauty

With a user-friendly interface and a focus on empowering women, Beautystack is a startup that's already making waves in the beauty industry

Features Food-Sharing Platform Is Decreasing Waste By Connecting Members To Swap Goods

OLIO is a UK-based app that allows neighbors to connect and share food that might otherwise go to waste, run by a team that integrates user feedback into its design

Cafe & Restaurant McDonald's Automated 'To Go' Concept Offers New Take On Take Out

Hoping to serve consumers even faster, the fast-food franchise debuted in London the first of its new restaurant formats serving only take-out and featuring a completely automated front of house

Advertising Deliveroo Takes Dining To New Heights With A Meal Inside A Helicopter

London foodies can take their favorite eats 1,000 feet in the air for a thrilling new take on high dining by the delivery service Deliveroo

Customer Experience Journey Sonos' Synesthetic Exhibition Renders Musical Experience In Brilliant Light

The multi-sensory journey is designed to explore the human experience of music, from when it begins as a sound wave to when it creates emotional impact in our minds

Entertainment How Immersive Entertainment Is Elevating The Consumer Experience, On The Ground And In The Air

With interactive displays and immersive technology, brands like Virgin Holidays and L’Occitane are using next-gen entertainment to engage shoppers and take them on a virtual voyage

Consumer Goods Sneaker E-Marketplace GOAT Lets Consumers In China Purchase Via WeChat

The brand created its own app complete with WeChat integration to fit the needs of consumers in China who are increasingly interested in streetwear

Delivery & Logistics This Waste-Free DTC Startup Delivers Bottles Of Non-Dairy Milk

As the popularity of dairy alternatives continues to rise, New Milk is dedicated to cutting down on packaging and using sustainable delivery to reach customers in the U.K.

Innovation Visitors To The Met's Vessel Orchestra Exhibit Can Experience Artifacts As Sounds

The experiential exhibition includes 32 pieces from the museum's collection and allows visitors to both hear and see artwork in an immersive environment

Food & Beverage Hungry Londoners Can Enjoy Local Food Delivery Straight To A Hidden Rooftop Spot

The garden-themed rooftop joint behind Brixton Village connects diners to neighborhood vendors with a state-of-the-art food delivery system from TableSnappr

Design Kraken Rum Invites Guests To Dine Inside A Caribbean Storm

The alcohol maker is bringing its brand history to life with a London restaurant that features pouring rain and simulated thunder